INTERNATIONAL CONFERENCE
The event is curated by BCBF and BLTF/Kids in partnership with Licensing Magazine
Toys, publishing, and entertainment are the three main pillars sustaining properties for children and young adults. Whether starting out as a book, game, digital content or toy, an IP will extend its reach developing consumer products in the other two sectors.
HOW BOOK BASED PROPERTIES CAN SUCCEED IN THE TOY INDUSTRY
One of the major toy-industry experts will look at the latest sector trends, and the deep connection between toys and children’s publishing. (pre-recorded contribution)
Speaker:
Steve Reece, Managing Director, Kids Brand Insight, UK
HOW CHILDREN'S HABITS CHANGE TOY SALES AND THE APPROACH TO BOOKS
How important are publishing and toys for the children and young people of today? How much does the evolution of streaming and digital products affect the consumption of toys and books? We will discuss these topics in this panel with Brand Trends, an agency specialized in research and analytics of the latest market trends.
Speaker:
Philippe Guinaudeau, CEO, Brand Trends, France
ILLUSTRATION AND TOYS. THE WINNING MATCH
Illustration talents are increasingly making their art available to enrich children's toys. How and to what extent can illustration be an added value in the toy world? This panel discussion will explore this increasingly central theme in the illustrator's profession and the toy industry.
Speakers:
Susanna Iraci, Toy Designer, Bicco, Italy
Philip Giordano, Illustrator, Italy
Delphine Badreddine, Founder and General Manager, POPPIK – Bayard Group, France
EUROPEAN TOY MARKET AND RETAIL TRENDS
Retail is constantly evolving, especially with the unstoppable reach of digital services since the Covid-19 pandemic. How has retail changed today? Are consumers still interested in purchasing toys? What are the current retail trends in Europe? We will try to answer these questions with the leading market research agency in this sector, NPD Group.
Speaker:
Almudena Martinez Otero, Head of Europe Toys Retail, The NPD Group, Spain
TOYS, ENTERTAINMENT AND PUBLISHING. BEST PRACTICES
Not only illustrations and booked-based properties but also, entertainment IPs create a virtuous connection with Toys and Publishing. In this final panel we will look at case histories of properties that have mediated through animation, book and toys, showing how all these worlds are connected.
Speakers:
Ian Schaapman, Board Member, The Mouse Mansion, The Netherlands
Marina Tsevileva, Chief Marketing Officer, Bimi Book Kids, U.S.A.
CLOSING REMARKS
All sessions will be moderated by Cristina Angelucci, Editor in Chief, Licensing Magazine
Leading international industry players will explore this essential connection between publishing, toys and licensing, often a key feature of highly successful brands. The webinar will provide an excellent initial in-depth analysis in the run-up to the Fair, laying the basis for the themed conferences to be held in-person during the event in March.
Delphine Badreddine is an expert of cultural and educational products. First, she has been working as an editor for a French publishing group, Bayard, in charge on non-fiction books. Also, she created several collections of children books for many French publishers (Nathan, Gallimard, La Martinière…).
In 2006, she founded Poppik with Françoise Baglin. Poppik is an editor of educational posters, illustrated by artists from all over the world. This unique concept of poster is halfway between books, toys and room decoration. Poppik products are sold in more than 20 countries.
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