Toys, publishing, and licensing. A necessary conversation

Delphine Badreddine is an expert of cultural and educational products. First, she has been working as an editor for a French publishing group, Bayard, in charge on non-fiction books. Also, she created several collections of children books for many French publishers (Nathan, Gallimard, La Martinière…).

In 2006, she founded Poppik with Françoise Baglin. Poppik is an editor of educational posters, illustrated by artists from all over the world. This unique concept of poster is halfway between books, toys and room decoration. Poppik products are sold in more than  20 countries.

Born in a small coastal town in Liguria, Italy, to a Filipina mother and Swiss father, Philip Giordano is a tireless globetrotter, who now lives and works in Tokyo.

Exploring different techniques, from digital collage to painting on wood, his work has been selected and featured in American Illustration Annual, Communication Arts Illustration Annual, 3x3 illustration Annual, and the "Applied Arts Photography & Illustration Awards".

His illustrations have received international recognition and awards including the Silver Medal by the Society of Illustrators; the White Raven Award; the International Illustration Prize Bologna - SM Foundation; and many others.

Philippe Guinaudeau is the founder of The BrandTrends Group, a global full-service marketing research company with a focus on brand, lifestyle, and attitudinal trends. The company monitors up to 53 markets and has offices in Dubai.

With 31 years of marketing and analysis experience, Philippe offers expert insight into the durable goods markets worldwide, analyzing consumer behavior, brand line architecture, retail landscape, and competition to help clients develop successful strategies.

A seasoned traveler and international market expert, Philippe has lived and worked on three continents and has extensive experience in the toys and games, licensing, and entertainment industries in North America, Europe, Australia, Latin America, and Asia.

Susanna Iraci is an Italian industrial designer graduated from Milan’s Polytechnic, whose initial work has gravitated around sustainability and service design. It was only after a few roller coaster rides and becoming a mother that she decided to shift the focus of her career and head back to school, to enroll in the Master in Design for Kids and Toys at Poli.design. That lead to the start of design studio BICCO, a creative space dedicated to design for kids. Sometimes, with kids too!

Enthusiastic designer, she likes to seek beauty in the details while working for clients. 

Almudena Martinez is a market research professional with over 15 years of experience at The NPD Group, working in retail insights based on syndicated data and consumer analysis. Background in both FMCG (personal care, food and beverages) and specialized industries (prestige beauty, toys and sports footwear). Extensive experience in managing retail client accounts (i.e. Amazon, Asda, Auchan, Carrefour, Douglas, El Corte Ingles, JD Sports, Müller, Prenatal Retail group, Sephora, Sainsbury's, Tesco, Toys R Us, etc) delivering quality service resulting in business growth. 

Her current role is Executive Director, Retail Head of Toys Europe working with a team across seven countries. Previous experiences include Retail Head of Spain covering the prestige, sports and toy markets at NPD, Trade Marketing expert at Kraft Foods and Grooming market analyst at Nielsen in the United States.  

She graduated from Northeastern University in Boston with a Bachelor of Science in International Business, with a Marketing concentration.

Steve Reece has worked in the toy business for 25 years, starting at Hasbro managing major Toy & Game brands including Monopoly, Play-Doh & Disney Toys across Europe.

Steve now runs Kids Brand Insight, a leading Toy & Game business consultancy offering advice, export sales, mentoring & Non-Executive Directorship. 

Born in 1986, Ian Schaapman is the CEO and Co-owner of The Mouse Mansion Company, since 2015. In the same time, Schaapman is also the Co-owner of the VD-events BV, an event company.

Many years of experience have been gained by Ian Schaapman, who was Managing Director of AP Security from 2009 to 2016.

As the Chief Marketing Officer at Bimi Boo Kids, I bring a decade of marketing experience to the table. With my deep expertise in launching and executing go-to-market strategies and marketing campaigns, I make sure that all our efforts align with the organization's brand and messaging. I strive to develop and implement marketing plans that support our business objectives and resonate with our target audience.