INTERNATIONAL CONFERENCE
The event is curated by BCBF and BLTF/Kids in partnership with Licensing Magazine
Toys, publishing, and entertainment are the three main pillars sustaining properties for children and young adults. Whether starting out as a book, game, digital content or toy, an IP will extend its reach developing consumer products in the other two sectors.
HOW BOOK BASED PROPERTIES CAN SUCCEED IN THE TOY INDUSTRY
One of the major toy-industry experts will look at the latest sector trends, and the deep connection between toys and children’s publishing. (pre-recorded contribution)
Speaker:
Steve Reece, Managing Director, Kids Brand Insight, UK
HOW CHILDREN'S HABITS CHANGE TOY SALES AND THE APPROACH TO BOOKS
How important are publishing and toys for the children and young people of today? How much does the evolution of streaming and digital products affect the consumption of toys and books? We will discuss these topics in this panel with Brand Trends, an agency specialized in research and analytics of the latest market trends.
Speaker:
Philippe Guinaudeau, CEO, Brand Trends, France
ILLUSTRATION AND TOYS. THE WINNING MATCH
Illustration talents are increasingly making their art available to enrich children's toys. How and to what extent can illustration be an added value in the toy world? This panel discussion will explore this increasingly central theme in the illustrator's profession and the toy industry.
Speakers:
Susanna Iraci, Toy Designer, Bicco, Italy
Philip Giordano, Illustrator, Italy
Delphine Badreddine, Founder and General Manager, POPPIK – Bayard Group, France
EUROPEAN TOY MARKET AND RETAIL TRENDS
Retail is constantly evolving, especially with the unstoppable reach of digital services since the Covid-19 pandemic. How has retail changed today? Are consumers still interested in purchasing toys? What are the current retail trends in Europe? We will try to answer these questions with the leading market research agency in this sector, NPD Group.
Speaker:
Almudena Martinez Otero, Head of Europe Toys Retail, The NPD Group, Spain
TOYS, ENTERTAINMENT AND PUBLISHING. BEST PRACTICES
Not only illustrations and booked-based properties but also, entertainment IPs create a virtuous connection with Toys and Publishing. In this final panel we will look at case histories of properties that have mediated through animation, book and toys, showing how all these worlds are connected.
Speakers:
Ian Schaapman, Board Member, The Mouse Mansion, The Netherlands
Marina Tsevileva, Chief Marketing Officer, Bimi Book Kids, U.S.A.
CLOSING REMARKS
All sessions will be moderated by Cristina Angelucci, Editor in Chief, Licensing Magazine
Leading international industry players will explore this essential connection between publishing, toys and licensing, often a key feature of highly successful brands. The webinar will provide an excellent initial in-depth analysis in the run-up to the Fair, laying the basis for the themed conferences to be held in-person during the event in March.
Delphine Badreddine is an expert of cultural and educational products. First, she has been working as an editor for a French publishing group, Bayard, in charge on non-fiction books. Also, she created several collections of children books for many French publishers (Nathan, Gallimard, La Martinière…).
In 2006, she founded Poppik with Françoise Baglin. Poppik is an editor of educational posters, illustrated by artists from all over the world. This unique concept of poster is halfway between books, toys and room decoration. Poppik products are sold in more than 20 countries.
Born in a small coastal town in Liguria, Italy, to a Filipina mother and Swiss father, Philip Giordano is a tireless globetrotter, who now lives and works in Tokyo.
Exploring different techniques, from digital collage to painting on wood, his work has been selected and featured in American Illustration Annual, Communication Arts Illustration Annual, 3x3 illustration Annual, and the "Applied Arts Photography & Illustration Awards".
His illustrations have received international recognition and awards including the Silver Medal by the Society of Illustrators; the White Raven Award; the International Illustration Prize Bologna - SM Foundation; and many others.
Philippe Guinaudeau is the founder of The BrandTrends Group, a global full-service marketing research company with a focus on brand, lifestyle, and attitudinal trends. The company monitors up to 53 markets and has offices in Dubai.
With 31 years of marketing and analysis experience, Philippe offers expert insight into the durable goods markets worldwide, analyzing consumer behavior, brand line architecture, retail landscape, and competition to help clients develop successful strategies.
A seasoned traveler and international market expert, Philippe has lived and worked on three continents and has extensive experience in the toys and games, licensing, and entertainment industries in North America, Europe, Australia, Latin America, and Asia.
Susanna Iraci is an Italian industrial designer graduated from Milan’s Polytechnic, whose initial work has gravitated around sustainability and service design. It was only after a few roller coaster rides and becoming a mother that she decided to shift the focus of her career and head back to school, to enroll in the Master in Design for Kids and Toys at Poli.design. That lead to the start of design studio BICCO, a creative space dedicated to design for kids. Sometimes, with kids too!
Enthusiastic designer, she likes to seek beauty in the details while working for clients.
Almudena Martinez is a market research professional with over 15 years of experience at The NPD Group, working in retail insights based on syndicated data and consumer analysis. Background in both FMCG (personal care, food and beverages) and specialized industries (prestige beauty, toys and sports footwear). Extensive experience in managing retail client accounts (i.e. Amazon, Asda, Auchan, Carrefour, Douglas, El Corte Ingles, JD Sports, Müller, Prenatal Retail group, Sephora, Sainsbury's, Tesco, Toys R Us, etc) delivering quality service resulting in business growth.
Her current role is Executive Director, Retail Head of Toys Europe working with a team across seven countries. Previous experiences include Retail Head of Spain covering the prestige, sports and toy markets at NPD, Trade Marketing expert at Kraft Foods and Grooming market analyst at Nielsen in the United States.
She graduated from Northeastern University in Boston with a Bachelor of Science in International Business, with a Marketing concentration.
Steve Reece has worked in the toy business for 25 years, starting at Hasbro managing major Toy & Game brands including Monopoly, Play-Doh & Disney Toys across Europe.
Steve now runs Kids Brand Insight, a leading Toy & Game business consultancy offering advice, export sales, mentoring & Non-Executive Directorship.
Born in 1986, Ian Schaapman is the CEO and Co-owner of The Mouse Mansion Company, since 2015. In the same time, Schaapman is also the Co-owner of the VD-events BV, an event company.
Many years of experience have been gained by Ian Schaapman, who was Managing Director of AP Security from 2009 to 2016.
As the Chief Marketing Officer at Bimi Boo Kids, I bring a decade of marketing experience to the table. With my deep expertise in launching and executing go-to-market strategies and marketing campaigns, I make sure that all our efforts align with the organization's brand and messaging. I strive to develop and implement marketing plans that support our business objectives and resonate with our target audience.
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