2025 Shortlist

Here's the 2025 shortlist. The announcement of the winners will be held during BCBF 31 March - 3 April 2025.

BEST PRE-SCHOOL LICENSING PROJECT

• Category: BEST PRE-SCHOOL LICENSING PROJECT
• Finalist: 100 FIRST WORDS WITH PAW PATROL
• Brand: Paw Patrol 
• Licensor: Viacom International Inc
• Partner: Papp International

• Category: BEST PRE-SCHOOL LICENSING PROJECT
• Finalist: Sesame Street Mecha Builders
• Brand: Sesame Street 
• Licensor: Sesame Workshop
• Partner: StoryToy

• Category: BEST PRE-SCHOOL LICENSING PROJECT
• Finalist: Bing x FABA
• Brand: Bing
• Licensor: Acamar Films
• Partner: Maurizio Distefano Licensing / Faba srl

 BEST KIDS LICENSING PROJECT

• Category: BEST KIDS LICENSING PROJECT
• Finalist: Dragon Ball Super – Kinder Ferrero easter eggs
• Brand: Dragon Ball Super
• Licensor: Toei
• Partner: Starbright Licensing Srl / Ferrero

• Category: BEST KIDS LICENSING PROJECT
• Finalist: Stumble Guys MonsterFlex
• Brand: Stumble Guys
• Licensor: Scopely, Inc.
• Partner: Starbright Licensing Srl / Diramix

• Category: BEST KIDS LICENSING PROJECT
• Finalist: United Colors of Benetton x Peanuts
• Brand: Peanuts
• Licensor: Peanuts WW
• Partner: WildBrain CPLG / United Colors of Benetton + Undercolors of Benetton

• Category: BEST KIDS LICENSING PROJECT
• Finalist: Actimel Barbie
• Brand: Barbie
• Licensor: Mattel EMEA
• Partner: Danone 

• Category: BEST KIDS LICENSING PROJECT
• Finalist: Pokémon x OVS
• Brand: Pokémon
• Licensor: The Pokémon Company International
• Partner: OVS

 BEST TEEN LICENSING PROJECT

• Category: BEST TEEN LICENSING PROJECT
• Finalist: Lazy Oaf ___ My Melody
• Brand: My Melody
• Licensor: Sanrio Gmbh
• Partner: LAZY OAF

• Category: BEST TEEN LICENSING PROJECT
• Finalist: Naruto Boomez - Board Game
• Brand: Naruto
• Licensor: Mediatoon Licensing
• Partner: Cicaboom

• Category: BEST TEEN LICENSING PROJECT
• Finalist: Pokémon x OVS
• Brand: Pokémon
• Licensor: The Pokémon Company International
• Partner: OVS

BEST YOUNG ADULTS LICENSING PROJECTS

• Category: BEST YOUNG ADULTS LICENSING PROJECTS
• Finalist: Chinti & Parker x Hello Kitty
• Brand: Hello Kitty
• Licensor: Sanrio Gmbh
• Partner: CHINTI & PARKER

• Category: BEST YOUNG ADULTS LICENSING PROJECTS
• Finalist: Octopus x Dungeons & Dragons
• Brand: Dungeons & Dragons
• Licensor: Hasbro
• Partner: WildBrain CPLG / Youth srl

• Category: BEST YOUNG ADULTS LICENSING PROJECTS
• Finalist: Lavazza & Mare Fuori
• Brand: Mare Fuori
• Licensor: Rai Fiction/Picomedia
• Partner: Lavazza

• Category: BEST YOUNG ADULTS LICENSING PROJECTS
• Finalist: Friends Box at Mc Donald's
• Brand: Friends
• Licensor: Warner Bros.
• Partner: Bonus Marketing / Mc Donald's

 BEST RETAIL PROJECT

• Category: BEST RETAIL PROJECT
• Finalist: Hello Kitty x CHADSTONE
• Brand: Hello Kitty
• Licensor: Sanrio Gmbh
• Partner: CHADSTONE

• Category: BEST RETAIL PROJECT
• Finalist: Primark Hello Kitty
• Brand: Hello Kitty
• Licensor: Sanrio Gmbh
• Partner: Primark

• Category: BEST RETAIL PROJECT
• Finalist: INTIMISSIMI UOMO X MONOPOLY
• Brand: Monopoly
• Licensor: Hasbro
• Partner: WildBrain CPLG / Calzedonia SPA

BEST FASHION PROJECT – KIDS

• Category: BEST FASHION PROJECT - KIDS
• Finalist: Monsieur Madame x Petit Bateau
• Brand: Mr Men Little Miss
• Licensor: Sanrio Gmbh
• Partner: Petit Bateau

• Category: BEST FASHION PROJECT - KIDS
• Finalist: PO.P's Moomin collection
• Brand: Moomin
• Licensor: Moomin Characters
• Partner: Polarn O. Pyret

• Category: BEST FASHION PROJECT - KIDS
• Finalist: Smurfs x Emporio Armani
• Brand: The Smurfs
• Licensor: Peyo Company
• Partner: Emporio Armani

• Category: BEST FASHION PROJECT - KIDS
• Finalist: United Colors of Benetton x Peanuts
• Brand: Peanuts
• Licensor: Peanuts WW
• Partner: WildBrain CPLG /  United Colors of Benetton + Undercolors of Benetton
  

BEST FASHION PROJECT - TEENS / YOUNG ADULTS

• Category: BEST FASHION PROJECT - TEENS / YOUNG ADULTS
• Finalist: péro ♡ Hello Kitty capsule collection
• Brand: Hello Kitty
• Licensor: Sanrio Gmbh
• Partner: péro

• Category: BEST FASHION PROJECT - TEENS / YOUNG ADULTS
• Finalist: Lazy Oaf ___ My Melody
• Brand: My Melody
• Licensor: Sanrio Gmbh
• Partner: LAZY OAF

• Category: BEST FASHION PROJECT - TEENS / YOUNG ADULTS
• Finalist: TEZENIS & INTIMISSIMI UOMO x THE GRINCH
• Brand: How The Grinch stole Christmas!
• Licensor: Dr Seuss Entertainment
• Partner: WildBrain CPLG / Calzedonia SPA

• Category: BEST FASHION PROJECT - TEENS / YOUNG ADULTS
• Finalist: Octopus x Dungeons & Dragons
• Brand: Dungeons & Dragons
• Licensor: Hasbro
• Partner: WildBrain CPLG / Youth srl

• Category: BEST FASHION PROJECT - TEENS / YOUNG ADULTS
• Finalist: Goodyear x HUF
• Brand: Goodyear
• Licensor: The Goodyear Tire & Rubber Company 
• Partner: IMG Licensing

BEST LICENSED PUBLISHING PROJECT

• Category: BEST LICENSED PUBLISHING PROJECT
• Finalist: il Progetto editorial Bluey
• Brand: Bluey
• Licensor: BBC Studios
• Partner: Maurizio Distefano Licensing / Fabbri Editori – Mondadori

• Category: BEST LICENSED PUBLISHING PROJECT
• Finalist: Discover Space with The Little Prince
• Brand: The Little Prince
• Licensor: SOGEX & POMASE
• Partner: Papp International / Messageries ADP, IPG

• Category: BEST LICENSED PUBLISHING PROJECT
• Finalist: il progetto editorial Stumble Guys
• Brand: Stumble Guys
• Licensor:  SCOPELY
• Partner: Pon Pon Edizioni / STARBRIGHT

• Category: BEST LICENSED PUBLISHING PROJECT
• Finalist: Techosaurus Saves the School
• Brand: Techosaurus
• Licensor: NSPCC
• Partner: Sweet Cherry Publishing

BEST LICENSED TOY PROJECT (including Toys Games and Puzzles)

• Category: BEST LICENSED TOY PROJECT
• Finalist: Stumble Guys MonsterFlex
• Brand: Stumble Guys
• Licensor: Scopely, Inc.
• Partner: Starbright Licensing Srl / Diramix

• Category: BEST LICENSED TOY PROJECT
• Finalist: Inside Out 2 - Il gioco delle emozioni
• Brand: Inside Out 2
• Licensor: Disney
• Partner: Lisciani Giochi

• Category: BEST LICENSED TOY PROJECT
• Finalist: Hello Kitty x Giochi Preziosi
• Brand: Hello Kitty
• Licensor: Sanrio Gmbh
• Partner: Giochi Preziosi

BEST LICENSED SUSTAINABLE PROJECT

• Category: BEST LICENSED SUSTAINABLE PROJECT
• Finalist: Bluey - Eco puzzle
• Brand: Bluey
• Licensor: BBC Studios
• Partner: Lisciani Giochi S.P.A.

• Category: BEST LICENSED SUSTAINABLE PROJECT
• Finalist: Smurfs x Emporio Armani
• Brand: The Smurfs
• Licensor: Peyo Company
• Partner: Emporio Armani

• Category: BEST LICENSED SUSTAINABLE PROJECT
• Finalist: Bing x FABA
• Brand: Bing
• Licensor: Acamar Films
• Partner: Maurizio Distefano Licensing / Faba srl

BEST LICENSED VIDEOGAME PROJECT

• Category: BEST LICENSED VIDEOGAME PROJECT
• Finalist: Snufkin: Melody of Moominvalley
• Brand: Moomin
• Licensor: Moomin Characters
• Partner: Hyper Games AS

• Category: BEST LICENSED VIDEOGAME PROJECT
• Finalist: Barbie Colour Creations
• Brand: Barbie
• Licensor: Mattel
• Partner: StoryToys

• Category: BEST LICENSED VIDEOGAME PROJECT
• Finalist: Miraculous RP: Quests of Ladybug and Cat Noir
• Brand: Miraculous™ - Tales of Ladybug and Cat Noir
• Licensor: Miraculous Corp
• Partner: Toya

BEST PROMOTION/LOYALTY CAMPAIGN

• Category: BEST PROMOTION/LOYALTY CAMPAIGN
• Finalist: NOSTROMO x MONOPOLY
• Brand: Monopoly
• Licensor: Hasbro
• Partner: WildBrain CPLG / Nostromo (Nauterra)

• Category: BEST PROMOTION/LOYALTY CAMPAIGN
• Finalist: Miraculous x La Piadineria
• Brand: Miraculopus
• Licensor: Miraculous Corp
• Partner: DeaPlaneta Entertainment / Dynit /La Piadineria

• Category: BEST PROMOTION/LOYALTY CAMPAIGN
• Finalist: Bing x Costa Crociere
• Brand: Bing
• Licensor: Acamar Films
• Partner: Maurizio Distefano Licensing / Costa Crociere

• Category: BEST PROMOTION/LOYALTY CAMPAIGN
• Finalist: Levissima x Pokémon
• Brand: Pokémon
• Licensor: The Pokémon Company International
• Partner: Levissima (San Pellegrino)

 BEST LICENSED KIOSK PRODUCT

• Category: BEST LICENSED KIOSK PRODUCT
• Finalist: Stumble Guys MonsterFlex
• Brand: Stumble Guys
• Licensor: Scopely, Inc.
• Partner: Starbright Licensing Srl / Diramix

• Category: BEST LICENSED KIOSK PRODUCT
• Finalist: Megazord
• Brand: ¡GO GO POWER RANGERS!
• Licensor: Hasbro
• Partner: De Agostini

• Category: BEST LICENSED KIOSK PRODUCT
• Finalist: COCORICO x SONIC MODERN
• Brand: Sonic The Hedgehog
• Licensor: SEGA
• Partner: WildBrain CPLG / Cocoricò

• Category: BEST LICENSED KIOSK PRODUCT
• Finalist: Hello Kitty Key Chains
• Brand: Hello Kitty
• Licensor: Sanrio
• Partner: Sbabam

BEST PROPERTY OF THE YEAR

• Category: BEST PROPERTY OF THE YEAR
• Finalist: Hello Kitty
• Brand: Hello Kitty
• Licensor: Sanrio Gmbh
• Partner: 

• Category: BEST PROPERTY OF THE YEAR
• Finalist: Sonic The Hedgehog
• Brand:  Sonic The Hedgehog 
• Licensor: SEGA
• Partner: WildBrain CPLG

• Category: BEST PROPERTY OF THE YEAR
• Finalist: Bluey
• Brand:  Bluey
• Licensor: BBC Studios
• Partner: Maurizio Distefano Licensing

• Category: BEST PROPERTY OF THE YEAR
• Finalist: Fall Guys
• Brand:  Fall Guys
• Licensor: Devolver Digital
• Partner: Maurizio Distefano Licensing