Focus on Chinese Market

For some years now BCBF has been building important connections with China, with which it has established fruitful partnerships, first and foremost, the co-organisation of the China Shanghai International Children’s Book Fair (CCBF). BCBF’s engagement of Chinese publishers continued in 2024 with an important initiative: China, Market of Focus was set to involve more than 100 exhibitors and is among the programme highlights.

Another important new feature this year was Chinese Excellence in Children’s Illustration. Organised by BCBF/BolognaFiere, China South Publishing & MediaGroup and Sidee Cultural Communication with the collaboration of China Publishers, the initiative aims to showcase the best contemporary Chinese illustrators. The works of the winners and finalists – a total of 90 illustrations – were displayed at the Fair in the exhibition, inaugurated with the “Opening Ceremony of Chinese Excellence in Children’s Illustration 2024 Exhibition”.     

Once again ample space was given this year to an analysis of the Chinese publishing industry, starting with “Data Release and Case Analysis of the Chinese Children’s Book Market” organised by China Publishers.