Bologna Licensing Trade Fair / Kids

Bologna Licensing Trade Fair/Kids (BLTF/Kids) is the leading international licensing event dedicated to brands for children, teenagers, and young adults. Now an integral part of the Bologna Children's Book Fair, the BLTF/Kids returns to BolognaFiere from 8 to 11 April 2024 for its 17th edition.

Following the success of the previous edition, many new features and activities are planned for next year for exhibitors and visitors to this area of the trade fair.

For BLTF/Kids exhibitors, the matchmaking service with companies in the fashion and retail sectors is back. A careful search for potential partners in these two fields to be involved in one-to-one appointments with the show participants, whether they have a regular stand, or registered at the Licensing Business Lounge.

In addition to a rich exhibition space in the heart of the Bologna Children's Book Fair, the Licensing Business Lounge offers a dynamic space where licensors, agencies and service providers can book their table and privilege exclusive services and attend the event in a dynamic and optimized way.

Also new for 2024 will be the Licensing Portfolio Review, an opportunity to bring together consumer goods and audiovisual companies with new illustration and design talents to create new business opportunities.

For all those working in the sector, the BLTF/Kids organise the 4th edition of the International Kids Licensing Days (IKLD), three days of in-depth discussions with the main international players in the sector, on the most important and topical issues related to content for children and young adults, from licensing to publishing, from audiovisual to gaming, in hybrid mode (digital and in-person). The conference programme is organised in cooperation with Licensing Magazine. In order to discover the richness of the past edition of IKLD, the three half-days organised in 2023 are still available online on demand, dedicated to Metaverse, digital, publishing, animation, omnichannel retailing, sustainability, toys.


In 2024 the Bologna Licensing Awards will return, a permanent fixture for the international industry, rewarding both licensors/agencies, licensees and retailers on an international level, with the aim of enhancing even more the link within the entire supply chain as the basis of any great success. For 2024, a new category will be introduced, dedicated to Best Licensed Sustainable Project, to reward companies and brands that care about the future of our Planet through the development of sustainable consumer goods and projects for children, teens and young adults.