2024 WINNERS
BEST PRE-SCHOOL LICENSING PROJECT
Lerner Publishing Group, in partnership with Sesame Workshop, with their SEL Publishing Program project with Sesame Street
For the very gentle and humorous way young children are helped to learn about the importance of friendship, having fun and solving conflicts.
BEST KIDS LICENSING PROJECT
BEST TEEN LICENSING PROJECT
The Pokémon Company International with the retail project Pokémon x La Rinascente in synergy with La Rinascente retail group
For an excellent partner mix of a top Italian retailer, a dedicated project, innovative marketing ideas, impactful social media communication, and PR activities to create a one-of-a-kind industry Best Practice for the young target audience.
BEST RETAIL PROJECT
BEST FASHION PROJECT
BEST LICENSED PUBLISHING PROJECT
The Ludattica x Eric Carle project by WildBrain CPLG, for the brand The World of Eric Carle
For an extremely innovative, perfectly executed project combining easy learning and a quality physical product.
BEST LICENSED TOY PROJECT
Faba with Le più belle storie della Nuvola Olga written by author/illustrator Nicoletta Costa
For a charming gender-free, low-technology, aesthetically accessible mix inviting children to develop language skills and use their imagination through play.
BEST PROMOTION/LOYALTY CAMPAIGN
BEST LICENSED KIOSK PRODUCT
WildBrain CPLG Hachette Bundles for Peanuts in cooperation with Hachette
Thanks to the Hachette collectibles, the humor, poetry and irony of the Peanuts comic strips by Charles M. Schulz continue to be a part of our daily lives.
SPECIAL MENTION – BEST SUSTAINABLE LICENSING PROJECT
BEST PROPERTY OF THE YEAR
BBC's Bluey, represented in Italy by Maurizio Distefano Licensing.
This entertaining portrayal of modern everyday family life with Bluey, has become a very successful licensing property, full of constructive, positive and funny messages.
2023 WINNERS
- Category: BEST PRESCHOOL LICENSING PROJECT
- Winner: SEL Publishing Program
- Brand: Sesame Street
- Licensor: Lerner Publishing Group, in collaborazione con Sesame Workshop
- Partner: Sesame Workshop
- Motivation: For the very gentle and humorous way young children are helped to learn about the importance of friendship, having fun and solving conflicts.
- Category: BEST KIDS LICENSING PROJECT
- Winner: McDonald’s Happy Meal & The Smurfs
- Brand: The Smurfs
- Licensor: IMPS SA
- Partner: Schleich
- Motivation: For the way these major brands raise awareness of the Sustainable Development Goals and support their implementation, from licensor through to retailer.
- Category: BEST TEEN LICENSING PROJECT
- Winner: Pokémon x La Rinascente
- Brand: Pokémon
- Licensor: The Pokémon Company International
- Partner: La Rinascente
- Motivation: For an excellent partner mix of a top Italian retailer, a dedicated project, innovative marketing ideas, impactful social media communication, and PR activities to create a one-of-a-kind industry Best Practice for the young target audience.
- Category: BEST RETAIL PROJECT
- Winner: BarbaLouvre
- Brand: Barbapapà
- Licensor: TF1 Licensing
- Partner: Museo del Louvre
- Motivation: For the outstanding way books and cartoon characters have been blended with art to create a dynamic driving consumer awareness of the arts.
- Category: BEST FASHION PROJECT
- Winner: Adidas for Hello Kitty
- Brand: Hello Kitty
- Licensor: Sanrio
- Partner: Adidas
- Motivation: For a masterpiece created by a fashion brand and a very sensitive licensor. Two premier players working splendidly together.
- Category: BEST LICENSED PUBLISHING PROJECT
- Winner: Ludattica x Eric Carle
- Brand: The World of Eric Carle
- Licensor: Wildbrain CPLG
- Partner: Ludattica
- Motivation: For an extremely innovative, perfectly executed project combining easy learning and a quality physical product.
- Category: BEST LICENSED TOY PROJECT
- Winner: Le più belle storie della Nuvola Olga
- Scritte da: Nicoletta Costa
- Partner: Faba
- Motivation: For a charming gender-free, low-technology, aesthetically accessible mix inviting children to develop language skills and use their imagination through play.
- Category: BEST LICENSED PROMOTION/LOYALTY CAMPAIGN
- Winner: Minions Market Mania! Sound Collection
- Brand: Minions
- Licensor: Jakala
- Partner: NBCUniversal
- Motivation: For an engagement program in partnership with a well-established brand and its excellent – measurable - business results.
- Category: BEST LICENSED KIOSK PROJECT
- Winnere: Hachette Fascicoli per Peanuts
- Brand: Peanuts
- Licensor: WildBrain CPLG
- Partner: Hachette
- Motivation: Thanks to the Hachette collectibles, the humor, poetry and irony of the Peanuts comic strips by Charles M. Schulz continue to be a part of our daily lives.
- Category: SPECIAL MENTION – BEST SUSTAINABLE LICENSING PROJECT
- Winner: Ecover X Mr. Men, Little Miss
- Brand: Mr. Men, Little Miss
- Licensor: Sanrio
- Partner: Ecover
- Motivation: For the way a well-known brand has been harnessed to drive sustainability awareness and behavioral change.
- Category: BEST PROPERTY OF THE YEAR
- Winner: Bluey
- Brand: Bluey
- Licensor: BBC
- Agent: Maurizio Distefano The Evolution of Licensing
- Motivation: This entertaining portrayal of modern everyday family life with Bluey, has become a very successful licensing property, full of constructive, positive and funny messages.
2022 WINNERS
- Category: BEST PRESCHOOL LICENSING PROJECT
- Winner: OVERALL LICENSING PLAN
- Brand: Baby Shark
- Licensor: Paramount
- Motivation: For its very creative range of products, with bright, playful and engaging designs.
- Category: BEST KIDS LICENSING PROJECT
- Winner: POSTE ITALIANE FOR THE POKÉMON COMPANY INTERNATIONAL
- Brand: Pokémon
- Licensor: The Pokémon Company International
- Partner: Poste Italiane
- Motivation: For the original mix of very well established brands together in a new world that valorize the property
- Category: BEST TEEN LICENSING PROJECT
- Winner: Peanuts
- Brand: Peanuts
- Licensor: WildBrain Cplg
- Motivation: For the wide range of diverse products while keeping high quality of products that teens can relate to
- Category: BEST ADULT LICENSING PROJECT
- Winner: CLEMENTONI FOR LIFE
- Brand: Life
- Licensor: Meredith
- Agent: Maurizio Distefano The Evolution of Licensing
- Partner: Clementoni
- Motivation: For its distinct design that creates branding for a challenging product with its iconic images
- Category: BEST RETAIL PROJECT
- Winner: ADOPT FOR MONSIEUR MADAME
- Brand: Mr Men Little Miss
- Licensor: Sanrio
- Partner: Adopt
- Motivation: For the very original line of products, unexpected designs, and great appeal to a broad target
- Category: BEST KIDS AND TEENS FASHION PROJECT
- Winner: IDO FOR EMOJI
- Brand: Emoji
- Licensor: The Emoji Company
- Agent: WildBrain Cplg
- Partner: IDO
- Motivaztion: For the great useage of brand assets within categories that are relevant to the brand
- Category: BEST ADULT FASHION PROJECT
- Winner: BENETTON FOR LIFE
- Brand: Life
- Licensor: Meredith
- Agent: Maurizio Distefano The Evolution of Licensing
- Partner: Benetton
- Motivation: For the well executed collection and campaign with a high quality coverage of all sector
- Category: PROPERTY OF THE YEAR
- Winner: BABY SHARK
- Brand: Baby Shark
- Licensor: Paramount
- Motivation: For the very impressive expansion across many platforms and industries to keep fresh with kids trends
- Category: BEST LICENSED PUBLISHING PROJECT
- Winner NINA & OLGA PUBLISHING PROGRAMME
- Brand: Nina & Olga
- Licensor: Enanimation
- Partner: Mondadori
- Motivation: For the publishing development with a diverse range of products and content.
- Category BEST LICENSED KIOSK PRODUCT
- Winner: WORLD OF CRAFTS
- Brand: Playmobil
- Licensor: Playmobil
- Partner: De Agostini Publishing
- Motivation: For the toy's edutainment value, with great playability potential
- Category: BEST LICENSED PROMOTION/LOYALTY CAMPAIGN
- Winner MCDONALD’S HAPPY MEAL PROMOTION “SCHLEICH”
- Brand: Schleich Toys
- Licensor: Schleich
- Partner: Creata
- Motivation: For the way they have connected the promotion initiative back to nature and for the excellent range of products
- Category: BEST PRESCHOOL LICENSING PROJECT
- Winner: CAPSULE COLLECTION CHICCO MIRACULOUS
- Brand: Miraculous Ladybug
- Licensor: Zag Studio
- Agent: Planeta Junior
- Partner: Artsana e Leolandia
- Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved
2020 WINNERS
- Category: BEST PRESCHOOL LICENSING PROJECT
- Winner: CAPSULE COLLECTION CHICCO MIRACULOUS
- Brand: Miraculous Ladybug
- Licensor: Zag Studio
- Agent: Planeta Junior
- Partner: Artsana e Leolandia
- Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved
- Category: BEST KIDS LICENSING PROJECT FOR GIRLS
- Winner: BARBIE BY FILIPPO LATERZA FOR ORIGINAL MARINES
- Brand: Barbie
- Licensor: Mattel
- Agent: Victoria Licensing & Marketing
- Partner: Original Marines, Filippo Laterza
- Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project
- Category: BEST KIDS LICENSING PROJECT FOR BOYS
- Winner: NERF FOR SCARPE & SCARPE E SCARPAMONDO
- Brand: Nerf
- Licensor: Hasbro
- Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo
- Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project
- Category: BEST TEEN LICENSING PROGRAM
- Winner: DRAGON BALL
- Brand: Dragon Ball
- Licensor: Toei Animation
- Agent: Starbright
- Motivation: For the ability to regenerate the brand and to adapt its values with the iconicity of the consumer products and collections made
- Category: BEST ADULT LICENSING PROJECT
- Winner: CIOCCOLATO ZAINI FOR BARBIE
- Brand: Barbie
- Licensor: Mattel
- Agent: Victoria Licensing & Marketing
- Partner: Zaini
- Motivation: For the beauty and quality of a celebratory product in the food category, for the synthesis of craftsmanship, high quality, branding, communication and integrated marketing on several levels
- Category: BEST RETAIL LICENSING PROJECT
- Winner: MTV FOR AW LAB
- Brand: MTV
- Licensor: Viacom CBS
- Partner: AW LAB
- Motivation: For its innovation in product development, brand declination and for the creation of original visual merchandising and a rich media and social campaign
- Category: BEST KIDS LICENSED FASHION PROJECT
- Winner: PINK PANTHER FOR MONNALISA
- Brand: Pink Panther
- Licensor: MGM (Metro Goldwyn Mayer)
- Agent: WildBrain CPLG
- Partner: Monnalisa
- Motivation: For the excellent performance of the capsule collection and the mix between quality, product exposure and re-interpretation of the brand
- Category: BEST ADULT LICENSED FASHION PROJECT
- Winner: LA CASA DE PAPEL FOR DIESEL
- Brand: La Casa di Carta (La Casa de Papel)
- Licensor: Netflix
- Agent: CAA - GBG
- Partner: Diesel
- Motivation: For having conceived and realized an extremely innovative, gritty project and for having kept a great consistency between the products developed, the visual merchandising, the communication and the spirit of the TV series
- Category: PROPERTY OF THE YEAR
- Winner: BING
- Brand: Bing
- Licensor: Acamar Films
- Agent: MDL (Maurizio Distefano Licensing)
- Motivation: For the complexity and extension of the licensing program, the variety and quality of the products done and the great success of the property
- Category: PROPERTY OF THE YEAR
- Special Mention: BARBIE
- Brand: Barbie
- Licensor: Mattel
- Agent: Victoria Licensing & Marketing
- Motivation: For having been able to develop innovative, original and transversal licensing projects, enhancing the value of the brand and its strength on the occasion of an important year such as its 60th anniversary
- Category: BEST KIOSK PROJECT
- Winner: DeAGOSTINI GEO RANGER
- Brand: Geo Ranger
- Licensor: De Agostini
- Motivation: For having conceived and created a complex and educational product for newsstand channel, without losing the taste for adventure and maintaining an attractive tone
- Category: BEST LICENSED PUBLISHING PROJECT
- Winner: GAPCHINSKA FOR MALIA EDIZIONI
- Brand: Gapchinska
- Licensor: Eugenia Gapchinska
- Agent: MDL (Maurizio Distefano Licensing)
- Partner: Malia Edizioni
- Motivation: For the beauty of the books, suitable for multiple targets, the artist's skill, together with the publisher's ability to decline the illustrations on a line of original and transversal products
2019 WINNERS
- Category: PRESCHOOL
- Brand LOL SURPRISE, represented by CPLG
- Project: LOL SURPRISE BY PRÉNATAL
- Motivation: For the development of a wide range of high-quality products with an excellent pre-school partner and for the in-store and showcase dressing.
- Category: KIDS - TARGET GIRLS
- Brand BARBIE, represented by VICTORIA LICENSING AND MARKETING FOR MATTEL
- Project BARBIE BY ORIGINAL MARINES
- Motivation: For the broad sweep of the project, the synergy achieved with the licensee partner, the communication programme, and the successful in-store initiatives that attracted many young fans of the brand.
- Category: KIDS – TARGET BOYS
- Brand Pokémon, by The Pokémon Company International
- Project Pokémon by Geox
- Motivation: For an innovative project and coordinated programme at points of sale that focused attention on both the product and the brand.
- Category: TEENS
- Brand MY LITTLE PONY, by HASBRO
- Project MY LITTLE PONY BY TEZENIS
- Motivation: A new design proposal for a great classic, opening up to a new teen public. Skilfully developed, the new project was successfully rolled out at partner points of sale.
- Category: ADULTS
- Brand PANTONE, represented by STARBRIGHT LICENSING
- Project PANTONE BY EGAN
- Motivation: An original idea masterfully delivered. This restrained product line fits perfectly with the brand identity.
- Category: SPECIAL AWARD RETAIL
- Brand PHOTO ARK, by NATIONAL GEOGRAPHIC
- Project PHOTO ARK BY CITY LIFE
- Motivation: For involving partners up to project execution, transforming the campaign into an extraordinary installation that brilliantly captured the essence of the National Geographic brand and triggered exceptional public participation.
- Category: SPECIAL AWARD FASHION KIDS
- Brand MIRACULOUS, represented by PLANETA JUNIOR
- Project MIRACULOUS by GUESS
- Motivation: For the ability to combine an entertainment property and appeal to kids without resorting to stereotypes but picking up on the target’s new requirements.
- Category: SPECIAL AWARD FASHION ADULT
- Brand RICK AND MORTY, by TURNER
- Project RICK AND MORTY BY DIADORA
- Motivation: A top-quality product in tune with an entertainment-loving adult target that preserves the identities of both brands.
- Category: SPECIAL AWARDS PROPERTY OF THE YEAR
- Brand LOL SURPRISE, represented in 2018 by CPLG
- Motivation: Undeniably one of the most influential properties in Italy with a wide range of products thanks to the excellent work of the reference agency.
- Category: BEST PROMOTION AND LOYALTY CAMPAIGN
- Brand GERONIMO STILTON, by ATLANTYCA ENTERTAINMENT
- Project GERONIMO STILTON by CONAD
- Motivation: For involving kids, tweens and schools in an awareness-raising campaign that will trigger other impactful projects.
- Category: BEST LICENSED KIOSK PRODUCT
- Brand HATCHIES, by PEA & PROMOPLAST
- Motivation: A carefully planned, refreshingly original collectable series. Neutral Gender suits all young consumer targets.