Motivation: The product is as bright, colourful and fun as the series is based on, and allows for great storytelling at home.
Category: BEST KIDS LICENSING PROJECT
Winner: Pokémon x Van Gogh Museum
Brand: Pokémon
Licensor: The Pokémon Company International
Partner:Van Gogh Museum
Motivation: Staying relevant and continuing to drive a cultural conversation is key for a brand’s relevance in the market. This is a genius way to inspire kids to art, approaching them to one of the greatest artist ever known.
Category: BEST TEEN LICENSING PROJECT
Winner: Clarks x Pokémon
Brand: Pokémon
Licensor: The Pokémon Company International
Partner:Clarks
Motivation: An original interpretation of characters applied to sophisticated consumer products, creating a vibrant and enjoyable partnership.
Category: BEST YOUNG ADULT PROJECT
Winner: Mare Fuori (The Sea Beyond) licensing program
Brand: Mare Fuori (The Sea Beyond)
Licensor: Rai Com
Partner:various partners
Motivation: The achievement goes to what local content can do to become relevant in its region and internationally, together with an impressive array of products inspired by a highly successful TV series with a well-focused consumer products target.
Category: BEST RETAIL PROJECT
Winner: Barbie x Zara
Brand: Barbie
Licensor: Mattel Europe
Partner:Zara
Motivation: A true brand activation, with Zara that created Barbie’s world in real-life. A great extension of the Barbie movie inspiring customers to dress just like their idols.
Category: BEST FASHION PROJECT
Winner: Dolly Noire x Pokémon
Brand: Pokémon
Licensor: The Pokémon Company International
Partner:Dolly Noire
Motivation: Pokémon can be relevant to its audience with creative activations, producing an original collection with a sophisticated use of characters and their application on the products.
Category: BEST LICENSED PUBLISHING PROJECT
Winner: Goodnight Elmer
Brand:Elmer the Patchwork Elephant
Licensor: Andersen Press
Motivation: A continuous work to innovate through play and publishing. A high-quality play/toy book with the Elmer puppet helping kids ease into bedtime.
Category: BEST LICENSED TOY PROJECT
Winner: Gabby’s Dollshouse
Brand: Gabby’s Dollshouse
Licensor: Universal Products & Experiences
Partner:Spin Master
Motivation: Spin Master has captured the essence of this engaging brand and brought it to life through play.
Category: BEST PROMOTION/LOYALTY CAMPAIGN
Winner: Vegesaurs x Lidl campaign
Brand: Vegesaurs
Licensor: Studio 100 Media
Partner:Lidl
Motivation: A well-thought and executed project through a highly engaging campaign to create interest for the IP and loyalty to the retailers.
Category: BEST LICENSED KIOSK PRODUCT
Winner: Peanuts 3D collection
Brand: Peanuts
Licensor: CPLG WildBrain and Peanuts Worldwide
Partner:Mondadori Media
Motivation: Beautifully crafted, a collection of high-quality figurines that depict each character’s peculiarities.
Category: BEST LICENSED SUSTAINABLE PROJECT
Winner: Maya – License Factory in Natural Dye
Brand: Maya the Bee
Licensor: Studio 100 Media
Partner:License Factory
Motivation: Innovating and pushing the industry forward to operate differently. An honest and inspiring approach showing that textile dying doesn’t have to be destructive to the environment.
Category: BEST NEW LICENSING STARS 2023
Winner: Mavka. The Forest song.
Brand: Mavka. The Forest song.
Licensor: Nerd Agency (FILM.UA Group)
Motivation: A complete project with a diversified line up of licensees, and a beautiful story executed with finesse across the local market, and with the premises to become big at an international scale.
Category: BEST PROPERTY OF THE YEAR
Winner: Barbie
Brand: Barbie
Licensor: Mattel
Motivation: A consistent brand voice from content and media through to product, excellently executed to drive such a positive narrative. Barbie was really everywhere in 2023!
2023 WINNERS
Category: BEST PRESCHOOL LICENSING PROJECT
Winner: SEL Publishing Program
Brand: Sesame Street
Licensor: Lerner Publishing Group, in collaborazione con Sesame Workshop
Partner: Sesame Workshop
Motivation: For the very gentle and humorous way young children are helped to learn about the importance of friendship, having fun and solving conflicts.
Category: BEST KIDS LICENSING PROJECT
Winner: McDonald’s Happy Meal & The Smurfs
Brand: The Smurfs
Licensor: IMPS SA
Partner: Schleich
Motivation: For the way these major brands raise awareness of the Sustainable Development Goals and support their implementation, from licensor through to retailer.
Category: BEST TEEN LICENSING PROJECT
Winner: Pokémon x La Rinascente
Brand:Pokémon
Licensor: The Pokémon Company International
Partner: La Rinascente
Motivation: For an excellent partner mix of a top Italian retailer, a dedicated project, innovative marketing ideas, impactful social media communication, and PR activities to create a one-of-a-kind industry Best Practice for the young target audience.
Category: BEST RETAIL PROJECT
Winner: BarbaLouvre
Brand: Barbapapà
Licensor: TF1 Licensing
Partner: Museo del Louvre
Motivation: For the outstanding way books and cartoon characters have been blended with art to create a dynamic driving consumer awareness of the arts.
Category: BEST FASHION PROJECT
Winner: Adidas for Hello Kitty
Brand: Hello Kitty
Licensor: Sanrio
Partner: Adidas
Motivation: For a masterpiece created by a fashion brand and a very sensitive licensor. Two premier players working splendidly together.
Category: BEST LICENSED PUBLISHING PROJECT
Winner: Ludattica x Eric Carle
Brand: The World of Eric Carle
Licensor: Wildbrain CPLG
Partner: Ludattica
Motivation: For an extremely innovative, perfectly executed project combining easy learning and a quality physical product.
Category: BEST LICENSED TOY PROJECT
Winner: Le più belle storie della Nuvola Olga
Scritte da: Nicoletta Costa
Partner: Faba
Motivation: For a charming gender-free, low-technology, aesthetically accessible mix inviting children to develop language skills and use their imagination through play.
Category: BEST LICENSED PROMOTION/LOYALTY CAMPAIGN
Winner: Minions Market Mania! Sound Collection
Brand: Minions
Licensor: Jakala
Partner: NBCUniversal
Motivation: For an engagement program in partnership with a well-established brand and its excellent – measurable - business results.
Category: BEST LICENSED KIOSK PROJECT
Winnere: Hachette Fascicoli per Peanuts
Brand: Peanuts
Licensor: WildBrain CPLG
Partner: Hachette
Motivation: Thanks to the Hachette collectibles, the humor, poetry and irony of the Peanuts comic strips by Charles M. Schulz continue to be a part of our daily lives.
Category: SPECIAL MENTION – BEST SUSTAINABLE LICENSING PROJECT
Winner: Ecover X Mr. Men, Little Miss
Brand: Mr. Men, Little Miss
Licensor: Sanrio
Partner: Ecover
Motivation: For the way a well-known brand has been harnessed to drive sustainability awareness and behavioral change.
Category: BEST PROPERTY OF THE YEAR
Winner: Bluey
Brand: Bluey
Licensor: BBC
Agent: Maurizio Distefano The Evolution of Licensing
Motivation: This entertaining portrayal of modern everyday family life with Bluey, has become a very successful licensing property, full of constructive, positive and funny messages.
2022 WINNERS
Category: BEST PRESCHOOL LICENSING PROJECT
Winner: OVERALL LICENSING PLAN
Brand: Baby Shark
Licensor: Paramount
Motivation: For its very creative range of products, with bright, playful and engaging designs.
Category: BEST KIDS LICENSING PROJECT
Winner: POSTE ITALIANE FOR THE POKÉMON COMPANY INTERNATIONAL
Brand: Pokémon
Licensor: The Pokémon Company International
Partner: Poste Italiane
Motivation: For the original mix of very well established brands together in a new world that valorize the property
Category: BEST TEEN LICENSING PROJECT
Winner: Peanuts
Brand: Peanuts
Licensor: WildBrain Cplg
Motivation: For the wide range of diverse products while keeping high quality of products that teens can relate to
Category: BEST ADULT LICENSING PROJECT
Winner: CLEMENTONI FOR LIFE
Brand: Life
Licensor: Meredith
Agent: Maurizio Distefano The Evolution of Licensing
Partner: Clementoni
Motivation: For its distinct design that creates branding for a challenging product with its iconic images
Category: BEST RETAIL PROJECT
Winner: ADOPT FOR MONSIEUR MADAME
Brand: Mr Men Little Miss
Licensor: Sanrio
Partner: Adopt
Motivation: For the very original line of products, unexpected designs, and great appeal to a broad target
Category: BEST KIDS AND TEENS FASHION PROJECT
Winner: IDO FOR EMOJI
Brand: Emoji
Licensor: The Emoji Company
Agent: WildBrain Cplg
Partner: IDO
Motivaztion: For the great useage of brand assets within categories that are relevant to the brand
Category: BEST ADULT FASHION PROJECT
Winner: BENETTON FOR LIFE
Brand: Life
Licensor: Meredith
Agent: Maurizio Distefano The Evolution of Licensing
Partner: Benetton
Motivation: For the well executed collection and campaign with a high quality coverage of all sector
Category: PROPERTY OF THE YEAR
Winner: BABY SHARK
Brand: Baby Shark
Licensor: Paramount
Motivation: For the very impressive expansion across many platforms and industries to keep fresh with kids trends
Category: BEST LICENSED PUBLISHING PROJECT
Winner NINA & OLGA PUBLISHING PROGRAMME
Brand: Nina & Olga
Licensor: Enanimation
Partner: Mondadori
Motivation: For the publishing development with a diverse range of products and content.
Category BEST LICENSED KIOSK PRODUCT
Winner: WORLD OF CRAFTS
Brand: Playmobil
Licensor: Playmobil
Partner: De Agostini Publishing
Motivation: For the toy's edutainment value, with great playability potential
Category: BEST LICENSED PROMOTION/LOYALTY CAMPAIGN
Winner MCDONALD’S HAPPY MEAL PROMOTION “SCHLEICH”
Brand: Schleich Toys
Licensor: Schleich
Partner: Creata
Motivation: For the way they have connected the promotion initiative back to nature and for the excellent range of products
Category: BEST PRESCHOOL LICENSING PROJECT
Winner: CAPSULE COLLECTION CHICCO MIRACULOUS
Brand: Miraculous Ladybug
Licensor: Zag Studio
Agent: Planeta Junior
Partner: Artsana e Leolandia
Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved
2020 WINNERS
Category: BEST PRESCHOOL LICENSING PROJECT
Winner: CAPSULE COLLECTION CHICCO MIRACULOUS
Brand: Miraculous Ladybug
Licensor: Zag Studio
Agent: Planeta Junior
Partner: Artsana e Leolandia
Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved
Category: BEST KIDS LICENSING PROJECT FOR GIRLS
Winner: BARBIE BY FILIPPO LATERZA FOR ORIGINAL MARINES
Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: Original Marines, Filippo Laterza
Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project
Category: BEST KIDS LICENSING PROJECT FOR BOYS
Winner: NERF FOR SCARPE & SCARPE E SCARPAMONDO
Brand: Nerf
Licensor: Hasbro
Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo
Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project
Category: BEST TEEN LICENSING PROGRAM
Winner: DRAGON BALL
Brand: Dragon Ball
Licensor: Toei Animation
Agent: Starbright
Motivation: For the ability to regenerate the brand and to adapt its values with the iconicity of the consumer products and collections made
Category: BEST ADULT LICENSING PROJECT
Winner: CIOCCOLATO ZAINI FOR BARBIE
Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: Zaini
Motivation: For the beauty and quality of a celebratory product in the food category, for the synthesis of craftsmanship, high quality, branding, communication and integrated marketing on several levels
Category: BEST RETAIL LICENSING PROJECT
Winner: MTV FOR AW LAB
Brand: MTV
Licensor: Viacom CBS
Partner: AW LAB
Motivation: For its innovation in product development, brand declination and for the creation of original visual merchandising and a rich media and social campaign
Category: BEST KIDS LICENSED FASHION PROJECT
Winner: PINK PANTHER FOR MONNALISA
Brand: Pink Panther
Licensor: MGM (Metro Goldwyn Mayer)
Agent: WildBrain CPLG
Partner: Monnalisa
Motivation: For the excellent performance of the capsule collection and the mix between quality, product exposure and re-interpretation of the brand
Category: BEST ADULT LICENSED FASHION PROJECT
Winner: LA CASA DE PAPEL FOR DIESEL
Brand: La Casa di Carta (La Casa de Papel)
Licensor: Netflix
Agent: CAA - GBG
Partner: Diesel
Motivation: For having conceived and realized an extremely innovative, gritty project and for having kept a great consistency between the products developed, the visual merchandising, the communication and the spirit of the TV series
Category: PROPERTY OF THE YEAR
Winner: BING
Brand: Bing
Licensor: Acamar Films
Agent: MDL (Maurizio Distefano Licensing)
Motivation: For the complexity and extension of the licensing program, the variety and quality of the products done and the great success of the property
Category: PROPERTY OF THE YEAR
Special Mention: BARBIE
Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Motivation: For having been able to develop innovative, original and transversal licensing projects, enhancing the value of the brand and its strength on the occasion of an important year such as its 60th anniversary
Category: BEST KIOSK PROJECT
Winner: DeAGOSTINI GEO RANGER
Brand: Geo Ranger
Licensor: De Agostini
Motivation: For having conceived and created a complex and educational product for newsstand channel, without losing the taste for adventure and maintaining an attractive tone
Category: BEST LICENSED PUBLISHING PROJECT
Winner: GAPCHINSKA FOR MALIA EDIZIONI
Brand: Gapchinska
Licensor: Eugenia Gapchinska
Agent: MDL (Maurizio Distefano Licensing)
Partner: Malia Edizioni
Motivation: For the beauty of the books, suitable for multiple targets, the artist's skill, together with the publisher's ability to decline the illustrations on a line of original and transversal products
2019 WINNERS
Category: PRESCHOOL
Brand LOL SURPRISE, represented by CPLG
Project: LOL SURPRISE BYPRÉNATAL
Motivation: For the development of a wide range of high-quality products with an excellent pre-school partner and for the in-store and showcase dressing.
Category: KIDS - TARGET GIRLS
Brand BARBIE, represented by VICTORIA LICENSING AND MARKETING FOR MATTEL
Project BARBIE BY ORIGINAL MARINES
Motivation: For the broad sweep of the project, the synergy achieved with the licensee partner, the communication programme, and the successful in-store initiatives that attracted many young fans of the brand.
Category: KIDS – TARGET BOYS
Brand Pokémon, by The Pokémon Company International
Project Pokémon by Geox
Motivation: For an innovative project and coordinated programme at points of sale that focused attention on both the product and the brand.
Category: TEENS
Brand MY LITTLE PONY, by HASBRO
Project MY LITTLE PONY BY TEZENIS
Motivation: A new design proposal for a great classic, opening up to a new teen public. Skilfully developed, the new project was successfully rolled out at partner points of sale.
Category: ADULTS
Brand PANTONE, represented by STARBRIGHT LICENSING
Project PANTONE BY EGAN
Motivation: An original idea masterfully delivered. This restrained product line fits perfectly with the brand identity.
Category: SPECIAL AWARD RETAIL
Brand PHOTO ARK, by NATIONAL GEOGRAPHIC
Project PHOTO ARK BY CITY LIFE
Motivation: For involving partners up to project execution, transforming the campaign into an extraordinary installation that brilliantly captured the essence of the National Geographic brand and triggered exceptional public participation.
Category: SPECIAL AWARD FASHION KIDS
Brand MIRACULOUS, represented by PLANETA JUNIOR
Project MIRACULOUS by GUESS
Motivation: For the ability to combine an entertainment property and appeal to kids without resorting to stereotypes but picking up on the target’s new requirements.
Category: SPECIAL AWARD FASHION ADULT
Brand RICK AND MORTY, by TURNER
Project RICK AND MORTY BY DIADORA
Motivation: A top-quality product in tune with an entertainment-loving adult target that preserves the identities of both brands.
Category: SPECIAL AWARDS PROPERTY OF THE YEAR
Brand LOL SURPRISE, represented in 2018 by CPLG
Motivation: Undeniably one of the most influential properties in Italy with a wide range of products thanks to the excellent work of the reference agency.
Category: BEST PROMOTION AND LOYALTY CAMPAIGN
Brand GERONIMO STILTON, by ATLANTYCA ENTERTAINMENT
Project GERONIMO STILTON by CONAD
Motivation: For involving kids, tweens and schools in an awareness-raising campaign that will trigger other impactful projects.
Category: BEST LICENSED KIOSK PRODUCT
Brand HATCHIES, by PEA & PROMOPLAST
Motivation: A carefully planned, refreshingly original collectable series. Neutral Gender suits all young consumer targets.
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