Bologna Licensing Trade Fair / Kids Events

Licensing Portfolio Review - LICENSING AGENCY: Aline Gondoin (Home Made Licensing)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - BRAND DESIGN: Carlos Zamora (Cartel)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Panel

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ENG

Opening Interview: the Evolution of Licensing through Gaming

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

Gaming has gone far beyond being just one category among many within a brand's roll-out strategy, becoming a central asset for the strategic development of content and fandom for any property aiming to reach kids, teens, and young adult audiences. In this panel, we will discuss the opportunities offered by the development of IPs into gaming; the language and the adaptation process; what kind of new storytelling is developed; how accessible it can be, and above all, the opportunities gaming offers to the licensing industry.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Michelle Perez Barruos, General Manager, Feenix Group, Madrid.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

Licensing Portfolio Review - LICENSING AGENCY: Victor Bondarenko (iLicensing)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - TOYS: Enrico Emiliani (Ms Edizioni)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - TOYS: Valentina Luzi (Headu)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ENG

Exploring New Frontiers: Digital Strategies for Books in Video Games

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

As the lines between digital media continue to blur, the video game industry presents exciting new opportunities for book publishers to explore. This panel will bring together video game developers and book publishers to discuss how digital strategies can unlock new markets and foster collaborations. From books to games, this discussion will explore the potential for book IPs to thrive in the gaming ecosystem. Panellists will share insights on audience engagement, digital platforms, and how publishers can adapt to an ever-evolving digital landscape, creating fresh opportunities for both industries.

Moderator

Thierry Baujard, Co-Founder, Spielfabrique, Germany

Panel

Per Rosendal, Digital Media Producer, Savannah, Denmark; Jean Gobert de Coster, CEO and Founder, Belgium.

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

Spielfabrique

In the framework of

International Kids Licensing Days

ENG

Sustainable Brands are Good for Business!

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

THE 17 SUSTAINABLE DEVELOPMENT GOALS

Companies that embed sustainability into their operations consistently outperform competitors in revenue growth and brand equity. As the leading voice in sustainability within the brand and licensing industry, Products of Change is bringing this conversation to the forefront. In an exclusive discussion with Studio 100, Smiley and Tulipop, we explore how sustainability is shaping the future of brands, driving innovation, and creating long-term business success. Join us as we unpack the strategies that are making sustainability a commercial advantage while delivering positive environmental impact.

Moderator

Helena Mansell-Stopher, CEO, Products of Change, UK

Panel

Joachim Knödler, Head of Licensing, Studio 100 International, Germany; Helga Árnadóttir, Co-Founder and CEO, Tulipop, Iceland; Valerio Costabile, Vice President Brand Collaborations, Smiley Company, UK.

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

Products of Change

In the framework of

International Kids Licensing Days

ENG

Toys, Books & Licensing: The Power of Storytelling in a Play

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

In today's entertainment landscape, the interaction among books, toys, and licensing has never been more dynamic. As streaming platforms propel characters to global stardom and nostalgia-driven brands make powerful comebacks, the opportunities—and challenges—for publishers, toy companies, and licensors are rapidly evolving. This panel brings together industry experts to explore the creative and commercial forces shaping the future of licensed products. How do book franchises successfully extend into the playroom? What role does sustainability play in the next generation of licensed goods? And how can licensors balance brand integrity with market demands? Don't miss this chance to gain insights, network with industry leaders, and discover what's next at the intersection of storytelling and play.

Moderator

Astrid Specht, Editor in Chief, TOYS & 1st Steps magazine, Germany

Panel

Gaby Dior, Head of EMEA Licensing, BBC Studios, UK; Kirstin Kreppel, Head of Entertainment & Licensing, KOSMOS, Germany.

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

TOYS

In the framework of

International Kids Licensing Days

Licensing Portfolio Review - RETAIL/FASHION: Serena Bartolomei (Tatanatura)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - VIDEOGAMES: Michelle Perez Barruos (Feenix Group)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ENG

Pucio: a Polish IP Hit to Discover

Licensing Conference Room

HALL 29 MALL 2

BOLOGNA LICENSING TRADE FAIR/KIDS

The PUCIO brand and its complementary merchandising products have conquered Polish-speaking children’s homes. The books are available in 8 different countries and the soon to be released animated series is ready to be discovered by the European market. Meant for preschool kids, the book and animated series follow Pucio as he explores his environment with his parents, sister Misia, brother Bobo, grandma, grandpa and aunt Iga. The stories reflect on adventures every child encounters. Thus Pucio will become familiar with farm sounds, learn to segregate trash, set off on his first journey, conduct kitchen experiments and even find out how storms develop. Children will learn how to express themselves and to speak about their encounters. Every episodic topic will allow children to participate in Pucio’s adventures alongside his family in a unique interactive way. Following the original mission of the books, Pucio will encourage viewers to join him in speech therapy exercises, learning new words and repeating them together. The child's identification with these everyday situations and the beautiful warm-colored illustrations are not the only parts of the success. IP owner, Marta Galewska-Kustra and producer, Paulina Talarska, of EGoFILM, will talk about their individual approach from book to screen and towards a huge visible merchandising strategy in Poland. An opportunity that the PUCIO brand might offer also at the European level.

Moderator

Viola Gabrielli, Media Consultant & Head of Programme, Young Horizons Industry, Poland

Panel

Marta Galewska-Kustra, IP Owner, speech therapist, creativity educator and writer, Poland; Paulina Talarska, producer, EGoFILM, Poland.

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

Young Horizons Industry

In the framework of

International Kids Licensing Days

ENG

The Rise of Emerging Markets in Asia: Licensing in Taiwan

Licensing Conference Room

HALL 29 MALL 2

BOLOGNA LICENSING TRADE FAIR/KIDS

Why Taiwan? With its vibrant and diverse culture, Taiwan fosters an environment that encourages and empowers content creators to develop market-driven content. Moreover, its long-standing technological strength and creative talents have provided exceptional business prospects in audiovisual, digital content, publishing, licensing, and more. This allows for flexible cross-disciplinary collaborations with international partners.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Theodore Huang, Senior Manager, Publishing and Licensing Team, Taiwan Creative Content Agency, Taiwan; Alice Lee, Project Manager, Sunthingood Co., Ltd., Taiwan; Jeannie Yong, Business Development Dept. Manager, Jimmy S.P.A. Plus Co., Ltd., Taiwan; Yu Shih, Project Manager, Dreamland Image Co.,Ltd, Taiwan.

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

Taiwan Creative Content Agency (TAICCA)

In the framework of

International Kids Licensing Days

ENG

Fandom. How to Engage your Target

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

What are the tools to understand today's consumer? Why is Fandom the new key trend, and what exactly does it mean? How is it the definitive approach to creating a loyal relationship with your brand's target audience? In this panel, we discuss the role and importance of Fandom in the brand-building process and we will discover why it is more than ever a definitive trend for the content and licensing industry.

Panel

Olivia Deane, Research Manager, Ampere Analysis, UK

In the framework of

International Kids Licensing Days

Under the auspices of

ENG

BLTF Awards Ceremony

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

AWARDS & CONTESTS

Don't miss the award ceremony for the best children's and youth-oriented licensing projects and products developed during 2024, the well-known Bologna Licensing Awards. The award ceremony will be followed by a cocktail reception open to all participants.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

Under the auspices of

Licensing Portfolio Review - ANIMATION: Ubaldo Giusti (Keep Digging Production)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - TOYS: Ferdinando Batistino (Red Glove)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ENG

Keynote Interview: Telling Stories off the Page

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

How can we maintain the integrity of classic book-based brands such as Peter Rabbit, The Snowman, Spot, Flower Fairies, and The World of Eric Carle? What strategies lie behind the successful development of a comprehensive licensing approach that allows these stories to be told beyond the page, partnering with high-quality collaborators while maintaining a strong connection to the identity of these classic properties? In this panel, we will explore Penguin Ventures' licensing strategy and learn more about staying true to book-based brands while discovering new and dynamic ways to reach audiences.

Moderator

Samantha Loveday, Group Editor, Max Publishing, UK

Panel

David Sprei, Commercial Director, Penguin Ventures, UK.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

ENG

Kings League and its Innovative Approach Building Fandom

Licensing Conference Room

HALL 29 MALL 2

BOLOGNA LICENSING TRADE FAIR/KIDS

Kings League is an innovative football competition featuring unconventional rules, celebrity team presidents, and a mix of amateur and professional players. It combines traditional football with entertainment elements, aiming to attract a younger audience through fast-paced gameplay and unique twists. In essence, the Kings League serves as a prime example of building fandom to attract audiences in an innovative way. This panel presents a unique opportunity to delve deeper into the strategies and opportunities presented by the Kings League brand. It offers insights into how sports organizations can innovate to build and expand their fanbase in today's competitive entertainment landscape.

Moderator

Samantha Loveday, Group Editor, Max Publishing, UK

Panel

Joan Domènech, Marketing Director of Spain & Italy, Kings League, Spain.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

Licensing Portfolio Review - ANIMATION: Viola Vatrini & Antonella Prencipe (Movimenti)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ENG

Gen Z: How many are There, and Who are They?

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

The Webboh-LAB's psychographic research on the Webboh community challenges the monolithic view of Gen Z, revealing a complex and diverse generation that defies simplistic categorization. Through advanced data analysis and innovative analytical methodologies, the research uncovers distinct subgroups within Gen Z, each with unique characteristics, opinions, and values. This nuanced approach, which treats variance as a key interpretive tool, provides crucial insights for businesses and public operators seeking to understand and engage with Gen Z effectively. By moving beyond stereotypes and embracing data-driven segmentation, organizations can develop targeted strategies that resonate with the multifaceted nature of this generation, ultimately leading to more meaningful connections and impactful initiatives.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Furio Camillo, Scientific Director, Webboh-LAB, Italy

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

Under the auspices of

ENG

DeAPlaneta: 25 Years of Leadership in the Entertainment Industry

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

2025 marks a very special milestone for DeAPlaneta Entertainment: the 25th anniversary of the company's creation, which is part of Grupo Planeta and De Agostini. A quarter of a century of all-round leadership in the entertainment sector, during which the company has distributed Academy Award-winning films (The Pianist, The King's Speech, 12 Years a Slave) and box office hits such as Saw, The Invisible Guardian, and The Girl on the Train. The company has also produced internationally recognized children's series, such as MILO, and more recently, has explored the universe of gaming and immersive content, expanding some of its most outstanding IPs, such as Wonderpals, into interactive environments.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Antonella Ceraso, Consumer Products Director, DeAPlaneta Entertainment, Spain; Gianluca Ferrara, Head of Italy and International Head of Toys, DeAPlaneta Entertainment, Italy.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

Under the auspices of

ENG

Celebrating 80 Years of Moomin

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

An extraordinary legacy that has been able to renew itself over the years, always remaining highly appealing. From Finland to the rest of the world, the characters created and illustrated by Tove Jansson live on in lifestyle, entertainment, retail activations, concept stores, and much more, making Moomin a well-known and beloved brand worldwide. In Bologna this year, it's time to celebrate them, always with an eye on their upcoming projects.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Roleff Kråkström, Managing Director, Moomin Characters Ltd, and CEO and Founding Partner, Rights & Brands, Finland.

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

Products of Change

In the framework of

International Kids Licensing Days

ENG

Illustration & Licensing: Spotlight on Arts Licensing

Licensing Conference Room

HALL 29 MALL 2

BOLOGNA LICENSING TRADE FAIR/KIDS

For the first time, BLTF/Kids includes a small area dedicated to promoting illustrations and designs for participating licensing companies (licensees and retailers). In this panel, we showcase a selection of participating agencies to provide a brief overview of their rich offerings and to further explore the close relationship between licensing and illustration, which is more pronounced than ever in Bologna.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Exhibitors della Arts Licensing Area

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

Mimaster Illustrazione

In the framework of

International Kids Licensing Days

Under the auspices of

Licensing Portfolio Review - ANIMATION: Viola Vatrini & Antonella Prencipe (Movimenti)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - STATIONERY: Giorgio Bertolo (Carioca)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ENG

YouTube: Best Practices, Audience Building and Monetization Strategies

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

Learn more about the latest strategies to grow your YouTube channel and its audience, and how to monetize your content on the main kids’ content platform.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Adam Rumanek, Founder and CEO, Aux Mode, Canada

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

ENG

From YouTube to Books

Licensing Conference Room

HALL 29 MALL 2

BOLOGNA LICENSING TRADE FAIR/KIDS

From popular kids' brands like Super Simple Songs, with millions of subscribers on YouTube, to books, new and traditional media tools work together to build storytelling and fandom. This synergy between digital platforms and conventional formats creates a rich ecosystem for children's entertainment and education.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Brett Jubinville, COO & Head of Distribution, Skyship Entertainment, Canada; Kate Turner, Head of Product & Business Development, Spain.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

ENG

The Mouse Mansion's Journey: from Handmade Miniatures to a Global Brand

Licensing Conference Room

HALL 29 MALL 2

BOLOGNA LICENSING TRADE FAIR/KIDS

Come and discover Karina Schaapman’s intricate miniature world of Sam & Julia - The Mouse Mansion blossomed into a flourishing international children’s brand. Crafted from cardboard boxes, vintage fabrics, and recycled materials, Karina built the Mouse Mansion as the backdrop for her books about the mice and best friends Sam & Julia. Since the first title was launched in 2011, the Sam & Julia brand has grown into a global phenomenon. It now includes an award-winning animated TV show, a diverse range of creative toys, a licensing programme, an immersive brand store in Amsterdam, and an interactive game currently in development. This panel, will provide an overview on the key milestones — from the brand’s humble beginnings in the Netherlands to the animated TV series now airing internationally. Learn how Sam & Julia’s mission “to inspire families around the world to be creative, welcoming and kind” evolved into an evergreen property that continues to spark imagination, creativity and kindness among families worldwide.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Manita Schaapman, Co-Founder and Creative Director, The Mouse Mansion Company, Netherlands.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

Licensing Portfolio Review - ANIMATION: Penny Smith (Doodle Production)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - ANIMATION: Valeria Brancia (Cartobaleno)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ENG

Celebrating 80 Years of Mattel

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

With countless brands that have made history in global entertainment, this year Mattel turns 80 and celebrates its legacy and its unbreakable bond with the world of books in Bologna, also offering an overview of the group's future licensing and publishing projects. The panel will be followed by a reception at Mattel’s booth

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Claudia Lucarella, Head of Publishing EMEA, Mattel, Italy; Eleonora Schiavoni, Head of Consumer Products Italy, Spain & Portugal, Mattel, Italy.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

ENG

Gaming Pitching Session

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

Video game developers pitch their studios and their skills in the making of video games. They will present their past experiences and specialties, showcasing their capacities in adapting your Book IPs into an interactive experience. We will offer up to 10 pitches on stage from Video game developers presenting their IPs. The session will start with a short presentation of SpielFabrique and the brand-new Games Business Centre, with the presence of the MEDIA Desk, followed by a networking moment for all the attendees.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

Spielfabrique

In the framework of

International Kids Licensing Days

Licensing Portfolio Review - STATIONERY/FASHION: Karen Loewy (Meravillarte)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - VIDEOGAMES: Jean Gobert de Coster (Funtomata)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ENG

Dynowish: The Power of Dreams, from Storytelling to a Global Animated Franchise

Licensing Conference Room

HALL 29 MALL 2

BOLOGNA LICENSING TRADE FAIR/KIDS

Dreams are not mere illusions or fleeting fantasies, but the driving force that guides our existence. Dynowish, The Protector of Dreams, is born from a universal truth: the dreams of every child and adult are always achievable if one has the courage to believe in them. Dreams, however, are never easy to reach; they require commitment, determination, and faith, but they always have the power to change the world. This vision has given life to a deep and engaging narrative universe, a saga composed of nine books (three of which have already been published and the fourth will be released soon), and is now expanding into an animated series and a multimedia franchise. Dynowish's journey is a concrete example of how a dream born on the pages of a book can transform into a franchise through creativity, vision, and collaboration.

Panel

Paola Myriam Visconti, author of Dynowish The Protector of Dream’s, Italy; Beatrice Fini, Director Kids and Young Adults Division, Giunti Editore, Italy; Francesco Artibani, scriptwriter, Italy; Luigi Aimè, Illustrator and Concept Designer, Italy.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

ITA

Content creator e libri: quando TikTok genera fandom per l'editoria

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

Fenomeno Tik Tok con circa 500K followers, Megi Bulla ha aperto la strada allo sviluppo del concetto di fandom nell’editoria per ragazzi. Relazionarsi con il lettore come fan e non secondo il tradizionale approccio, è una delle chiavi di lettura dell’editoria oggi, soprattutto se rivolta a un target versatile come quello per ragazzi. Rizzoli è stato tra i primi in Italia a comprendere l’importanza di produrre contenuti con una nuova modalità. Il risultato ha portato a prodotti innovativi che vanno oltre l’editoria tradizionale. E siamo solo all’inizio di un percorso che porterà a molteplici strade.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Megi Bulla, Content Creator, Art Director e autrice, Italia; Roberta Ferrari, Responsabile Editoriale Rizzoli e Fabbri Ragazzi, Gruppo Mondadori, Italia.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

Licensing Portfolio Review - LICENSING AGENCY: Tiziana Barbuto (Booster Milano)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - TOYS: Andrea Cozzoni (Clementoni)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ENG

From Book to Screen: Ensuring your Talent Travels across Geographies and Media

Licensing Conference Room

HALL 29 MALL 2

BOLOGNA LICENSING TRADE FAIR/KIDS

This panel will explore the dynamic journey of intellectual properties (IPs) as they transition from books to screens and beyond, examining the creative strategies behind successful cross-platform and cross-industry adaptations. Industry experts will discuss how to develop IPs that resonate across publishing, audiovisual media, and other formats while reaching diverse global audiences. These insights will cover the challenges and opportunities of expanding beyond children's content to include adult audiences, fostering audience loyalty and longevity, and highlight key approaches to ensuring that talent and stories thrive across multiple platforms and geographies.

Moderator

Jacks Thomas, Guest Director, Bologna Book Plus, UK

Panel

Jenna Brown, Head of Media Rights, Penguin Random House, UK; Penny Smith, CEO, Doodle Productions, UK; Colin Williams, Creative Director, Founder of Sixteen South

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

BolognaBookPlus

In the framework of

International Kids Licensing Days

Licensing Portfolio Review - STATIONERY: Alberto Nulli (Origami Editore)

The Illustrators Survival Corner - Portfolio Area

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ITA

Dal libro al gioco: come trasformare le storie in esperienze interattive

Licensing Conference Room

HALL 29 MALL 2

BOLOGNA LICENSING TRADE FAIR/KIDS

Come uscire dal mondo del libro e affacciarsi nel mondo game, toy o anche nel licensing sfruttando al meglio gli asset di proprietà.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Paolo Stefi, Fondatore e Titolare, Toad Creative Studios, Italia; Rossella Piccini, Illustratrice, Toad Creative Studios, Italia.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

Licensing Portfolio Review - TOYS: Andrea Cozzoni (Clementoni)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - ANIMATION: Colin Williams (Sixteen Candles)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Panel

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - ANIMATION: Daniele Di Domenico (Kairo Studio)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ITA

Dal libro allo schermo: un caso di successo

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

CNA Cinema e Audiovisivo ER rappresenta direttamente la filiera del cinema e dell’audiovisivo, con l’obiettivo di dare voce alle esigenze delle imprese del settore e di promuovere strategie di sviluppo innovative. Attraverso un dialogo costante con le istituzioni, il confronto tra esperienze, l’incontro con altri mestieri, un presidio informativo attento e un supporto concreto per imprese e professionisti, CNA Cinema e Audiovisivo ER, in collaborazione con l’Emilia Romagna Film Commission, si fa promotore della crescente vitalità e delle sinergie del settore a livello regionale, come dimostra l’esempio virtuoso di Arf. Arf tocca temi difficili come il dramma dei campi di sterminio e la banalità del male in modo semplice, ma non banale. Nella straordinaria trasposizione in film di animazione, la scrittura di Anna Russo, regista e sceneggiatrice, si è fusa perfettamente con l'arte di Simona Cornacchia, Animator e Storyboard Artist, in una produzione che amplifica il messaggio del libro attraverso l'uso poetico di immagini, suoni, colori e voci. La produzione si è nutrita della collaborazione con l'azienda ravennate Panebarco. Il Panel presenterà questo incredibile caso di successo di passaggio dal libro al film e il team creativo che ha lavorato al progetto.

Moderator

Cristina Angelucci, Editor-in-Chief, Licensing Magazine

Panel

Federica Pasini, Funzionario e Referente CNA Professionisti e CNA Cinema e Audiovisivo e Responsabile progetto Ciak Reloaded, CNA Emilia-Romagna; Fabio Abagnato, Responsabile Cinema, Film Commission e Sviluppo del Settore Audiovisivo, Regione Emilia-Romagna; Marianna Panebarco, CEO e Produttore, Studio Panebarco, Italia; Simona Cornacchia, animator e storyboard artist, Italia; Anna Russo, regista e sceneggiatrice, Italia.

Organized by

Bologna Licensing Trade Fair/Kids

In the framework of

International Kids Licensing Days

ENG

Co-creating Universes: Cross-Media Collaborations between Books and Videogames

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

In an era where stories transcend boundaries, the potential of cross-media and transmedia collaborations is more exciting than ever. This panel will dive into how book publishers and video game developers can co-create immersive universes that span multiple platforms. From novels to video games, panelists will explore the stratagies for building expansive worlds that engage audiences across different media. By discussing successful case studies and the unique strengths each industry brings, the conversation will highlight why and how co-creating across these industries can create dynamic, lasting IPs with global reach and devoted fanbases.

Moderator

Olympe Challot, Project Manager and Community Manager, Spielfabrique, Germany

Panel

Gordon Vogel, Founder, Rivers and Wine Studios, Germany; Aksel Køie, Founder and CEO, PIBOCO, Denmark.

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

Spielfabrique

In the framework of

International Kids Licensing Days

Licensing Portfolio Review - ANIMATION: Marianna Panebarco (Panebarco)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - TOYS: Paolo Stefi & Rossella Piccini (Toad Creative)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

ITA

Il ruolo del libro nell'ecosistema crossmediale

Licensing Conference Room

HALL 29 MALL 2

EVENT HIGHLIGHTS

BOLOGNA LICENSING TRADE FAIR/KIDS

Il libro per ragazzi da sempre ha avuto la vocazione ad adattarsi ed espandersi in nuovi media e formati, mantenendo un ruolo importante di porta di ingresso ai mondi narrativi. Quale posizione ricopre all'interno di questo ecosistema crossmediale, in cui diversi media, dal cinema ai podcast, dal web ai videogiochi, si integrano per dare vita a prodotti editoriali multipiattaforma? Il panel esplora le nuove sinergie che si innescano tra editori, produttori, autori e professionisti del settore.

Moderator

Elisa Salamini, autrice, formatrice e Co-founder, Mamamò, Italia

Panel

Valentina Mazzola, Docente, autrice, sceneggiatrice e script editor, Italia; Cristiana Buzzelli, COO, Movimenti Production, Italia; Paola Francesca Corsini, Licensing e Dramatic Rights Specialist, Editrice Il Castoro, Italia.

Organized by

Bologna Licensing Trade Fair/Kids

In cooperation with

Mamamò

Licensing Portfolio Review - TOYS: Elisa Demicheli (Cranio Creations)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - TOYS: Kelly Stocco (Pendragon Game Studios)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - TOYS: Alfredo Genovese & Riccardo Rinalducci (Da Vinci Editore)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids

Licensing Portfolio Review - TOYS: Andrea Coletti (Ludus Magnus)

The Illustrators Survival Corner - Portfolio Licensing

HALL 30

BOLOGNA LICENSING TRADE FAIR/KIDS

THE ILLUSTRATORS SURVIVAL CORNER

Upon reservation only.

Organized by

Bologna Licensing Trade Fair/Kids