LICENSING CONFERENCE ROOM - HALL 29 – MALL 2
10.30am – 11.00am
OPENING INTERVIEW. KODANSHA, BUILDING SUCCESSFUL IP FROM MANGA
Japanese publishing giant Kodansha is a leading producer of manga IP. In recent years, they have been developing licensing strategies that help to extend their IP beyond manga in order to become iconic brands applied to consumer products and beyond. In this interview, we’ll be looking at the strategies behind crossovers of Kodansha content with consumer product development and the wave of major international trends around manga, giving the audience relevant insights into what’s hot to follow right now.e.
Speaker: Yulia Amano, Senior International Licensing Manager, Kodansha Ltd, Japan
11.10am – 11.40am
THE BRAND LICENSING FORECAST
Ben Roberts, content director, EMEA, License Global, takes a deep dive into the trends and data forecasting shifts in the licensing business across 2024/25 and beyond.
Speaker: Ben Roberts, Content Director EMEA, License Global, UK
11.50am – 12.10pm
THE POWER OF AUDIOBOOKS IN DEVELOPING FANDOMS
How an unseen brand touch point can have a very visible impact on your licensing programme. Audiobooks offer a shared experience that can help you nurture and develop your brand’s fandom and act as a catalyst to much deeper engagement from your audience.
In this lively session, we will explore the reasons why children (and increasingly parents) engage with audiobooks in a meaningful way, and how to deliver on their expectations. We’ll also unveil some never-before-seen data, and will look to the future at what it is that parents and children want from their audiobook experiences. By the end of the session, you will have a raft of new insights to take away and use to increase the power of your brand through the wonder of audio.
Speaker: Gary Pope, Co-founder, Kids Industries and The League Family Marketing, UK
Moderated by: Samantha Loveday, Group Editor, Max Publishing, UK
12.20pm – 1.00pm
GIRL POWER THROUGH PUBLISHING AND LICENSING
“Girl power” is increasingly central to children’s content and the development of aspirational IP, even if literature has always been full of “powerful girls” who still serve as role models for every generation that has met them, and who know how to be relevant today through their values and character. It is no coincidence that Pippi Longstocking is a richly licensed brand, while the editorial success of Rebel Girls is the cornerstone of a still-evolving brand licensing programme. In this panel we will discuss these two examples with the Astrid Lindgren Company and the author of Rebel Girls.
Speakers: Ludvig Kullander, Licensing Manager, Astrid Lindgren Company, Sweden; Elena Favilli, Board Member, Founder, and Chief Creative Officer, Rebel Girls, USA
2pm – 2.30pm
SPOTLIGHT SUL GAMING
TALKING TOM & FRIENDS: EVOLUZIONE DA APP DI GIOCO A FENOMENO DI INTRATTENIMENTO
Come on a journey through the dynamic evolution of Talking Tom & Friends. From a “talk back” app launched in 2010 to a global entertainment powerhouse, the brand continues to take the market by storm. In this session, the adaptable and pioneering brand tells its stories of friendship and fun across a wide variety of categories, including mobile games, animated video content, publishing, entertainment parks, licensing and merchandising, and more. Discover the secrets of its enduring success and gain valuable insights in this talk, including how the company cultivates partnerships with other brands; explore how, crafting joyful experiences for its loyal fanbase, it pursues its singular goal year-in, year-out.
Speaker: Tadeja Irmančnik, Global brand partnerships & Co-brandings, Public Relations Manager, Project Manager, Talking Tom & Friends, Slovenia
Moderated by Ben Roberts, Content Director EMEA, License Global, UK
2.40pm – 3.20pm
SPOTLIGHT ON GAMING
GAMING CROSS-PUBLISHING AND LICENSING. NEW OPPORTUNITIES
Along with publishing and audiovisual, gaming is, self-evidently, one of the sources of original children’s content subsequently licensed to develop successful IP. Gaming is also a medium from which audiovisual producers and publishers acquire content to develop animation, live action, feature films and book series. Today, gaming is central to communicating with an increasingly fragmented and distracted young audience. This panel delves into how a number of top international gaming industry stars approach connecting the worlds of licensing, audiovisual and publishing.
Speakers: Fée Heyer, Head of Global Licensing & Partnerships, Devolver Digital, UK; Gianluca Marani, CEO, Funny Tales, Italy; Thierry Baujard, Co-founder, Spielfabrique, Germany
Moderated by Ben Roberts, Content Director EMEA, License Global, UK
3.30pm – 4.00pm
SPOTLIGHT ON GAMING
GAMES FOR MOVIES – MOVIES FOR GAMES
Exploring the intersection of animation and gaming: AL-ONE’s bold adventure toward a new future.
Driven by passion and creativity, this team of professionals has adopted cutting-edge technologies to ensure high-quality standards and the ability to create and narrate captivating and intriguing stories for a wide range of audiences.
Speaker: Alan Vele, CEO and Producer, AL-ONE, Italy
4.30pm – 5.30pm
BLTF AWARDS CEREMONY
Don’t miss the award ceremony for the best child- and youth-oriented licensing projects and products developed during 2023: the well-known Bologna Licensing Awards.
The award ceremony will be followed by a cocktail reception open to all participants.
Except where otherwise indicated, all sessions will be moderated by Cristina Angelucci, Editor-in-Chief at Licensing Magazine.