With over 20 years’ experience in the licensing and kids entertainment business, Cristina has a background in marketing, public relations, communication, sales, and business development.
Tasked by BolognaFiere to build a brand new entertainment and licensing section, she was instrumental in launching the Bologna Licensing Trade Fair in 2008, Italy’s only Italian licensing event, and one of the major meetings in Europe. Taking place in conjunction with the Bologna Children's Book Fair, the trade show has become a reference point for kids licensing with international key players.
Following her expertise in building trade publications, Cristina is now editor-in-chief, on behalf of Bm srl, of Licensing Magazine, a leading b2b publication in digital and paper format distributed all over the world.
She is also a consultant on several animation projects to be launched as brand-new IPs on the market, following every step - from concept through financing to the final marketing strategy and launch - supporting companies to build business networks.
She debuted her career in 2000 in Rai, the Italian Public Broadcaster, where she worked for almost 10 years in different departments: acquisitions and TV special projects for the kids' channel, RaiSat Ragazzi; business development at RaiTrade (today RaiCom), and organization as coordinator of Cartoons on the Bay, a major European Animation Festival.