LICENSING CONFERENCE ROOM, HALL 29 – MALL 2
10.40am – 11.20am
THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE CREATION OF INTELLECTUAL PROPERTIES
What is generative artificial intelligence and what role does it play in the creative process? How is it positioned in the chain of editorial and television content rights? What are the challenges posed by its relentless development? What are the current and future legal implications? We discuss this with an international expert in the field and try to answer some of the questions of this evolving topic.
Speaker: Francesca Perri, Partner Tonucci & Partners Law Firm, Italy
11.30am – 12.10pm
TOM GATES: BRILLIANT BOOKS, TV AND OTHER PARTNERSHIPS
Exploring the world beyond the books to see how a globally successful children’s book series inspired an award-winning TV series as well as a myriad of other partnerships across licensing and live events.
Is close working between the production and rights management company, the creator, the publisher, and the commissioning broadcaster in a collaborative and co-ordinated way the key to successfully create and market a growing brand?
In this panel we will go in depth on a case history brought by TG Entertainment (TGE), which creates audio visual content and manages the brand and licensing rights for The Brilliant World of Tom Gates, based on Liz Pichon’s best-selling book series for children aged 7-12, published by Scholastic.
Speakers: Ken Anderson, Managing Director and Executive Producer, TG Entertainment Ltd., UK; Liz Keynes, Head of Rights and Licensing, TG Entertainment Ltd. UK
12.20pm – 12.50pm
FROM BOOKS TO SCREEN. FACTS AND FIGURES
On the occasion of the brand-new TV/Film Rights Centre at the Bologna Children's Book Fair, we offer a panel in which we illustrate some figures and trends in audiovisual development inspired by books for children. How central is a book-inspired IP in today's television programming? And how important is it for a producer to look for book-inspired properties as opposed to original ones? Where is the market heading today?
Speaker: Olivia Deane, Senior Analyst, Ampere Analysis, UK
2.00pm – 2.40pm
HOW TO PITCH YOUR BOOK BASED IP
Organised by Book on a Tree
Rules and advices for publishers and authors on which story to choose from their catalogue, for what reasons and then how to pitch the story to tv and film producers.
Speakers: Marco Ponti, Scrittore, Regista e Sceneggiatore cinematografico, Italia; Harriet Webster, scrittrice e sceneggiatrice, UK
Moderated by: Stefano Marrone, Media Producer e Creative Director, Unit9 Group, USA
2.50pm – 3.30pm
HOW MANY TV SERIES ARE BY GATTI?
Organised by Book on a Tree
When two different producers from two different countries discover that they have bought the rights to translate two different series of novels by the same author into animation, there is only one thing to do: get to know the author.
A meeting with Alessandro Gatti, writer, international screenwriter for Disney, author of Klinkus Corteccia and Will Moogley Agenzia Fantasmi, and the producers of the two animated series based on his books, Alfio Bastiancich (General Manager Animation & Youth Programmes, Showlab Srl - Prodea Group) and Francesco Catarinolo (Film Director & Creative Producer Studio Pandora). Moderator: Stefano Marrone (Media Producer and Creative Director, Unit9 Group).
Speakers: Alessandro Gatti, writer and screenwriter, Italy; Mark Mertens, Managing Director & Producer, Fabrique D’Images & FDI Group, Luxembourg; Francesco Catarinolo, Film Director and Creative Producer, Studio Pandora, Italy
Moderated by: Stefano Marrone, Media Producer e Creative Director, Unit9 Group, USA