DAY 3

From Book to Screen and beyond

 

LICENSING CONFERENCE ROOM - HALL 29 – MALL 2 

10.00am – 10.40am

DYNOWISH: THE POWER OF DREAMS FROM STORYTELLING TO GLOBAL ANIMATED FRANCHISE

Dreams are not mere illusions or fleeting fantasies, but the driving force that guides our existence. Dynowish, The Protector of Dreams, is born from a universal truth: the dreams of every child and adult are always achievable if one has the courage to believe in them. Dreams, however, are never easy to reach; they require commitment, determination, and faith, but they always have the power to change the world. This vision has given life to a deep and engaging narrative universe, a saga composed of nine books (of which three have already been published and the fourth will be released soon), which is now expanding into an animated series and a multimedia franchise. Dynowish's journey is a concrete example of how a dream born on the pages of a book can transform into a franchise through creativity, vision, and collaboration.

Speakers: Paola Myriam Visconti, Author of Dynowish The Protector of Dream’s, Italy; Beatrice Fini, Director Kids and Young Adults Division, Giunti Editore, Italy; Francesco Artibani, scriptwriter, Italy; Luigi Aimè, Illustrator and Concept Designer, Italy


10.50am – 11.20am

CONTENT CREATOR AND BOOKS. WHEN TIKTOK CREATES FANDOM FOR PUBLISHING

This panel will be held in Italian only

A TikTok phenomenon with around 500K followers, Megi Bulla has paved the way for the development of the fandom concept in children's publishing. Engaging with readers as fans, rather than through the traditional approach, is one of the key interpretations of today's publishing industry, especially when targeting a versatile audience like young readers. Rizzoli was one of the first in Italy to understand the importance of creating content in a new way. The result has led to innovative products that go beyond traditional publishing. And we are just at the beginning of a journey that will lead to multiple paths.

Speakers: Megi Bulla, Content Creator, Art Director and Author, Italy; Roberta Ferrari, Editorial Manager Rizzoli and Fabbri Ragazzi, Mondadori Group, Italy


11.30am – 12.10pm

FROM BOOKS TO SCREEN AND EVERYTHING IN-BETWEEN: HOW TO ENSURE YOUR TALENT TRAVELS ACROSS GEOGRAPHIES AND MEDIA

In Partnership with BBPLUS

This panel will explore the dynamic journey of intellectual properties (IPs) as they transition from books to screens and beyond, examining the creative strategies behind successful cross-platform and cross-industry adaptations. Industry experts will discuss how to develop IPs that resonate across publishing, audiovisual media, and other formats while reaching diverse global audiences. Insights will cover the challenges and opportunities of expanding beyond children's content to include adult audiences, fostering audience loyalty and longevity. Ultimately, the session will highlight key approaches to ensuring that talent and stories thrive across multiple platforms and geographies.

Moderated by: Jacks Thomas, Guest Director, Bologna Book Plus, UK

Speakers: Jenna Brown, Head of Media Rights, Penguin Random House, UK; Penny Smith, CEO, Doodle Productions, UK; Colin Williams, Creative Director, Founder of Sixteen South, UK; Cristina Angelucci, Consultant, Bologna Licensing Trade Fair/Kids, Italy


12.20pm – 12.50pm

FROM BOOKS TO TOYS: HOW TO TURN STORIES INTO INTERACTIVE EXPERIENCES

This panel will be held in Italian only

How to move out of the book world and venture into the game, toy, or even licensing industries, making the most of owned assets.

Speakers: Paolo Stefi, Founder and Owner, Toad Creative Studios, Italy; Rossella Piccini, Illustrator, Toad Creative Studios, Italy


2.00pm – 2.40pm

FROM BOOKS TO SCREEN: A SUCCESSFUL CASE STUDY

This panel will be held in Italian only

CNA Cinema e Audiovisivo ER directly represents the cinema and audiovisual industry in the region, with the goal of giving voice to the needs of businesses and promoting innovative development strategies. Through ongoing dialogue with institutions, the exchange of experiences, collaboration with other professions, dedicated information services, and concrete support for companies and professionals, CNA Cinema e Audiovisivo ER, in partnership with the Emilia Romagna Film Commission, promotes the growing dynamism and synergies within the regional industry, as exemplified by the virtuous case of Arf.

Arf addresses difficult themes such as the tragedy of concentration camps and the banality of evil in a simple yet not trivial way. In the extraordinary animated film adaptation, produced by Panebarco, the writing of Anna Russo, Director and Screenwriter, perfectly merged with the art of Simona Cornacchia, Animator and Storyboard Artist, in a production that amplifies the book's message through the poetic use of images, sounds, colors, and voices. The panel will present this incredible success story and the creative team that worked on the project.

Speakers: Federica Pasini, Officer and Representative for CNA Professionals and CNA Cinema and Audiovisual, and Project Manager of Ciak Reloaded, CNA Emilia-Romagna; Fabio Abagnato, Head of Cinema, Film Commission, and Audiovisual Sector Development, Emilia-Romagna Region; Marianna Panebarco, CEO and Producer, Studio Panebarco, Italy; Simona Cornacchia, Animator and Storyboard Artist, Italy; Anna Russo, Director and Screenwriter, Italy


2.50pm – 3.30pm

CO-CREATING UNIVERSES: THE POWER OF CROSS-MEDIA COLLABORATION BETWEEN BOOKS AND VIDEO GAMES

In partnership with Spielfabrique

In an era where stories transcend boundaries, the potential of cross-media and transmedia collaborations is more exciting than ever. This panel will dive into how book publishers and video game developers can co-create immersive universes that span multiple platforms. From novels to video games, panelists will explore the interests to build expansive worlds that engage audiences across different media. By discussing successful case studies and the unique strengths each industry brings, the conversation will highlight why and how co-creating across these industries can create dynamic, lasting IPs with global reach and devoted fanbases.

Moderated by: Olympe Challot, Project Manager and Community Manager, Spielfabrique, Germany

Speakers: Gordon Vogel, Founder, Rivers and Wine Studios, Germany; Aksel Køie, Founder and CEO, PIBOCO, Denmark


3.40pm – 4.20pm

IL RUOLO DEL LIBRO NELL’ECOSISTEMA CROSSMEDIALE

In partnership con Mamamò

This panel will be held in Italian only

The children's book has always had the vocation to adapt and expand into new media and formats, maintaining an important role as an entry point to narrative worlds. What position does it hold within this cross-media ecosystem, where different media, from cinema to podcasts, from the web to video games, integrate to create multi-platform editorial products? The panel explores the new synergies that emerge between publishers, producers, authors, and industry professionals.

Moderated by: Elisa Salamini, Author, Trainer, and Co-founder, Mamamò, Italia

Speakers: Valentina Mazzola, Lecturer, Author, Screenwriter, and Script Editor, Italia; Cristiana Buzzelli, COO, Movimenti Production, Italia; Paola Francesca Corsini, Licensing and Dramatic Rights Specialist, Il Castoro Publishing, Italia

Except where otherwise indicated, the sessions will be moderated by Cristina Angelucci, Editor-in-Chief at Licensing Magazine.

Speakers