Children Users' Reachability Index - 2021

With the constant development of social platforms, children's publishing houses have a better and more direct way to reach readers.

In 2021, WeChat public accounts, Tik Tok, Kuaishou, Xiaohongshu and Wechat video accounts were the top five social platforms with the most content, traffic and users, which played a crucial role in more effectively reaching readers and promoting brands for publishers.

Therefore, China Publishers Magazine organized the data of 213 children's publishing institutions' account opening and account operations on these five platforms, and formed a report on the reachability of Chinese children's publishing users. This report can, to some extent, reflect the market capacity of China's children's publishing institutions in 2021.