2025 Shortlist

Here's the 2025 shortlist. The announcement of the winners will be held during BCBF 31 March - 3 April 2025.

BEST PRE-SCHOOL LICENSING PROJECT

• Category: BEST PRE-SCHOOL LICENSING PROJECT
• Finalist: 100 FIRST WORDS WITH PAW PATROL
• Brand: Paw Patrol 
• Licensor: Viacom International Inc
• Partner: Papp International

• Category: BEST PRE-SCHOOL LICENSING PROJECT
• Finalist: Sesame Street Mecha Builders
• Brand: Sesame Street 
• Licensor: Sesame Workshop
• Partner: StoryToy

• Category: BEST PRE-SCHOOL LICENSING PROJECT
• Finalist: Bing x FABA
• Brand: Bing
• Licensor: Acamar Films
• Partner: Maurizio Distefano Licensing / Faba srl

 BEST KIDS LICENSING PROJECT

• Category: BEST KIDS LICENSING PROJECT
• Finalist: Dragon Ball Super – Kinder Ferrero easter eggs
• Brand: Dragon Ball Super
• Licensor: Toei
• Partner: Starbright Licensing Srl / Ferrero

• Category: BEST KIDS LICENSING PROJECT
• Finalist: Stumble Guys MonsterFlex
• Brand: Stumble Guys
• Licensor: Scopely, Inc.
• Partner: Starbright Licensing Srl / Diramix

• Category: BEST KIDS LICENSING PROJECT
• Finalist: United Colors of Benetton x Peanuts
• Brand: Peanuts
• Licensor: Peanuts WW
• Partner: WildBrain CPLG / United Colors of Benetton + Undercolors of Benetton

• Category: BEST KIDS LICENSING PROJECT
• Finalist: Actimel Barbie
• Brand: Barbie
• Licensor: Mattel EMEA
• Partner: Danone 

• Category: BEST KIDS LICENSING PROJECT
• Finalist: Pokémon x OVS
• Brand: Pokémon
• Licensor: The Pokémon Company International
• Partner: OVS