Winner Archives

 

2020 WINNERS

 

Category: BEST PRESCHOOL LICENSING PROJECT

Winner: CAPSULE COLLECTION CHICCO MIRACULOUS

Brand: Miraculous Ladybug
Licensor: Zag Studio
Agent: Planeta Junior
Partner: Artsana e Leolandia

Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved

 

Category: BEST KIDS LICENSING PROJECT FOR GIRLS

Winner: BARBIE BY FILIPPO LATERZA FOR ORIGINAL MARINES

Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: Original Marines, Filippo Laterza

Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project

 

Category: BEST KIDS LICENSING PROJECT FOR BOYS

Winner: NERF FOR SCARPE & SCARPE E SCARPAMONDO

Brand: Nerf
Licensor: Hasbro
Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo

Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project

 

Category: BEST TEEN LICENSING PROGRAM

Winner: DRAGON BALL

Brand: Dragon Ball
Licensor: Toei Animation
Agent: Starbright

Motivation: For the ability to regenerate the brand and to adapt its values ​​with the iconicity of the consumer products and collections made

 

Category: BEST ADULT LICENSING PROJECT

Winner: CIOCCOLATO ZAINI FOR BARBIE

Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: Zaini

Motivation: For the beauty and quality of a celebratory product in the food category, for the synthesis of craftsmanship, high quality, branding, communication and integrated marketing on several levels

 

Category: BEST RETAIL LICENSING PROJECT

Winner: MTV FOR AW LAB

Brand: MTV
Licensor: Viacom CBS
Partner: AW LAB

Motivation: For its innovation in product development, brand declination and for the creation of original visual merchandising and a rich media and social campaign

 

Category: BEST KIDS LICENSED FASHION PROJECT

Winner: PINK PANTHER FOR MONNALISA

Brand: Pink Panther
Licensor: MGM (Metro Goldwyn Mayer)
Agent: WildBrain CPLG
Partner: Monnalisa

Motivation: For the excellent performance of the capsule collection and the mix between quality, product exposure and re-interpretation of the brand

 

Category: BEST ADULT LICENSED FASHION PROJECT

Winner: LA CASA DE PAPEL FOR DIESEL

Brand: La Casa di Carta (La Casa de Papel)
Licensor: Netflix
Agent: CAA - GBG
Partner: Diesel

Motivation: For having conceived and realized an extremely innovative, gritty project and for having kept a great consistency between the products developed, the visual merchandising, the communication and the spirit of the TV series

 

Category: PROPERTY OF THE YEAR

Winner: BING

Brand: Bing
Licensor: Acamar Films
Agent: MDL (Maurizio Distefano Licensing)

Motivation: For the complexity and extension of the licensing program, the variety and quality of the products done and the great success of the property

 

Category: PROPERTY OF THE YEAR

Special Mention: BARBIE

Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing

Motivation: For having been able to develop innovative, original and transversal licensing projects, enhancing the value of the brand and its strength on the occasion of an important year such as its 60th anniversary

 

Category: BEST KIOSK PROJECT

Winner: DeAGOSTINI GEO RANGER

Brand: Geo Ranger
Licensor: De Agostini 

Motivation: For having conceived and created a complex and educational product for newsstand channel, without losing the taste for adventure and maintaining an attractive tone

 

Category: BEST LICENSED PUBLISHING PROJECT

Winner: GAPCHINSKA FOR MALIA EDIZIONI

Brand: Gapchinska
Licensor: Eugenia Gapchinska 
Agent: MDL (Maurizio Distefano Licensing)
Partner: Malia Edizioni

 

Motivation: For the beauty of the books, suitable for multiple targets, the artist's skill, together with the publisher's ability to decline the illustrations on a line of original and transversal products

 

2019 WINNERS

 

Category: PRESCHOOL

Brand LOL SURPRISE, represented by CPLG
Project: LOL SURPRISE BY PRÉNATAL

Motivation: For the development of a wide range of high-quality products with an excellent pre-school partner and for the in-store and showcase dressing.

 

Category:  KIDS - TARGET GIRLS

Brand BARBIE, represented by VICTORIA LICENSING AND MARKETING FOR MATTEL

Project BARBIE BY ORIGINAL MARINES

Motivation: For the broad sweep of the project, the synergy achieved with the licensee partner, the communication programme, and the successful in-store initiatives that attracted many young fans of the brand.

 

Category:  KIDS – TARGET BOYS

Brand Pokémon, by The Pokémon Company International

Project Pokémon by Geox

Motivation: For an innovative project and coordinated programme at points of sale that focused attention on both the product and the brand.

 

Category: TEENS

Brand MY LITTLE PONY, by HASBRO

Project MY LITTLE PONY BY TEZENIS

Motivation: A new design proposal for a great classic, opening up to a new teen public. Skilfully developed, the new project was successfully rolled out at partner points of sale.

 

Category:  ADULTS

Brand PANTONE, represented by STARBRIGHT LICENSING

Project PANTONE BY EGAN

Motivation: An original idea masterfully delivered. This restrained product line fits perfectly with the brand identity.

 

Category:  SPECIAL AWARD RETAIL

Brand PHOTO ARK, by NATIONAL GEOGRAPHIC

Project PHOTO ARK BY CITY LIFE

Motivation: For involving partners up to project execution, transforming the campaign into an extraordinary installation that brilliantly captured the essence of the National Geographic brand and triggered exceptional public participation.

 

Category:  SPECIAL AWARD FASHION KIDS

Brand MIRACULOUS, represented by PLANETA JUNIOR

Project MIRACULOUS by GUESS

Motivation: For the ability to combine an entertainment property and appeal to kids without resorting to stereotypes but picking up on the target’s new requirements.

 

Category:  SPECIAL AWARD FASHION ADULT

Brand RICK AND MORTY, by TURNER 

Project RICK AND MORTY BY DIADORA

Motivation: A top-quality product in tune with an entertainment-loving adult target that preserves the identities of both brands.

 

Category: SPECIAL AWARDS PROPERTY OF THE YEAR

Brand LOL SURPRISE, represented in 2018 by CPLG

Motivation: Undeniably one of the most influential properties in Italy with a wide range of products thanks to the excellent work of the reference agency.

 

Category: BEST PROMOTION AND LOYALTY CAMPAIGN

Brand GERONIMO STILTON, by ATLANTYCA ENTERTAINMENT

Project GERONIMO STILTON by CONAD

Motivation: For involving kids, tweens and schools in an awareness-raising campaign that will trigger other impactful projects.

 

Category: BEST LICENSED KIOSK PRODUCT

Brand HATCHIES, by PEA & PROMOPLAST

Motivation: A carefully planned, refreshingly original collectable series. Neutral Gender suits all young consumer targets. 

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