PUBLISHING ACTIVITY
Rai is the main media company in Italy and Rai Com is the wholly owned commercial subsidiary of Rai, in charge of distributing and exploiting rights all over the world.
From visual archives to soundtracks, from major sport events to documentaries, from mini-series to news and films to entertainment, we’re the exclusive distributor for all the Rai’s production rights, both in Italy and abroad.
Within these commercial activities, the Licensing department manages the brands, promoting and developing the properties and taking care of all the brand management value chain, creating those synergies inside Rai Group that make our offer unique in the market.