Bologna Licensing Trade Fair went back online for 2021. This time with a range of exciting new features catering for all our professional operators used to meeting in Bologna in person to do business. The 2021 new events layed the basis for a return to an in-person trade show next year with even more new features and proposals for the industry.
Even if online, the Bologna Licensing Trade Fair Kids is undergoing an important step-change, becoming increasingly integrated with the content and international profile of Bologna Children's Book Fair. The 2021 online edition did already benefit from the synergy created.
The key new feature of the 2021 edition, accessible free of charge to industry professionals, is the launch of Global Rights Exchange Licensing, a trading space for the development of properties and brands into the consumer product, publishing and audio-visual sectors. The focus is on IPs for children, teens and young adults, in line with the philosophy and profile of the Bologna Children's Book Fair. Operational all year round, not just during the trade show, the Global Rights Exchange is the virtual venue for networking, meetings, and staying abreast of the latest news from brands and properties all over the world. The Exchange is a virtual focus point for all sector operators worldwide.
BLTF 2021 had also a raft of online meetings geared to the various industry players. The Papers section, for example, presents in-depth surveys and research into specific areas such as retail, fashion, and current trends in children's content in today’s challenging times.
Discover on demand the hottest, not-to-be-missed licensing properties for children and the main trends to follow to re-boost your business
In keeping with the digital evolution of the content business, the new Bologna Kids Licensing Trade Fair kicks off with the digital Global Rights Exchange platform
Until 31 August you can relive the online edition of BLTF with itts compact B2B programme catering for specialist sector operators who have always attended our in-person shows
All sector operators may access this section where topical issues will be given close scrutiny
BLTF has decided to hold its prestigious Bologna Licensing Awards in 2022, picking up the best projects and success stories over the two-year period 2020-2021