59th edition
21-24 March 2022
Bologna - Italy
TRAINING COURSE

How To Sell Rights & Understand Licensing In Children’s Books

This event is curated by BolognaBookPlus

This training event will ensure that you understand the cornerstone of copyright, and the essential steps of rights selling, whether you are starting off, or considering a career in rights; are in your first year or two and wish to consolidate the basics; you work in contracts or related areas, or you are a self-published children’s author.

Event description


Buying and Selling rights in children’s books is crucial for publishing success. In addition to the important revenue streams, it provides access to markets unattainable for the original edition, as well as to new platforms and media, extending brand and author identity.

This half-day training event will ensure that you understand the cornerstone of copyright, and the essential steps of rights selling, whether you are starting off, or considering a career in rights; are in your first year or two and wish to consolidate the basics; you work in contracts or related areas, or you are a self-published children’s author. It will consider thoroughly those all-important essentials: copyright, rights, contracts, and how to start selling - all with a sharp focus on children’s IP.

The training will be delivered by children’s rights experts with proven experience in selling rights and licensing for children’s books across many territories and markets.

 Please scroll down for agenda and speakers

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AGENDA

1:45 P.M. (Italy Time Zone)
INTRODUCTION

Belinda Rasmussen, Macmillan Children’s Books, UK

2:00 P.M. (Italy Time Zone)
COPYRIGHT: THE RIGHTS SELLING CORNERSTONE

2:40 P.M. (Italy Time Zone)
UNDERSTANDING THE RANGE OF RIGHTS AND CO-EDITIONS CATEGORIES AND WHICH ARE RIGHT FOR YOUR TITLES

Joanna Everard, Rights Consultant, UK

3:30 P.M. (Italy Time Zone)
THE ALL-IMPORTANT CONTRACT: WHAT SHOULD BE INCLUDED AND HOW TO NEGOTIATE

Debbie Bibo, Debbie Bibo Literary Agent, Italy

4:15 P.M. (Italy Time Zone)
BREAK

4:30 P.M. (Italy Time Zone)
THE SELLING PROCESS: FROM RESEARCH AND DATABASES TO BOOK FAIRS AND ZOOM

Leeann Bortolussi, Giunti Editore, Italy

5:15 P.M. (Italy Time Zone)
LICENSING, MERCHANDISING AND OTHER OPPORTUNITIES

5:50 P.M. Q&A SESSION

6:15 P.M. (Italy Time Zone)
Training Concludes

Speakers


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