59th edition
21-24 March 2022
Bologna - Italy
MASTERCLASS

Content Reigns Supreme. New Digital Landscapes in Publishing and Licensing.

The event is curated by BCBF in the framework of Aldus Up

This special Masterclass combines the rich cross-media expertise of BCBF and BLTF, from publishing through licensing and digital: an intense day of sessions and insights into the main global trends in children’s content development, reserved for professionals in the publishing, licensing, media, and digital fields.

Event description

What are the different approaches to making children’s content that is engaging and unique? How can you broaden your business through multiple media channels, brands and consumer experience? This new Masterclass is for all BCBF and BLTF followers and clients interested in offering their creative content to the latest cross-media and multi-platform generation of children and teens. Learning from the success stories of this challenging period, you will see how to build your business and content subscription services for future generations. 

 

In the framework of Aldus Up
ALDUS
 
Aldus Up – the European Book Fairs network – is co-funded in the framework of Creative Europe Programme 2014-2020 and coordinated by the Italian Publishers Association (AIE) www.aldusnet.eu

AGENDA


3.00 P.M. - 3.05 P.M.  
WELCOME AND GENERAL INTRODUCTION

Neal Hoskins / Cristina Angelucci, Licensing, Media and Kids Content Expert

 

3.05 P.M. - 3.40 P.M. 
PUBLISHING AND DIGITAL, PART 1
BRAND AND PLATFORM ENGAGEMENT FOR PUBLISHERS - HOW TO BUILD COMPELLING MULTIMEDIA EXPERIENCES FOR KIDS AND FAMILIES TODAY.

The panel will look at the business of choosing content and building audience engagement in multimedia apps. How can you mix different forms of content to build a compelling library of experiences? How do you make your offer attractive and simple to use for your customers, making sure that they will keep coming back month after month? 

Speakers
Sebastian Wehner, Wonderz,Germany, Interlocutor
Marc GoodChild, Warner Media,UK
Jade St Laurent, Bayard Press,France 

 

3.50 P.M. - 4.30 P.M.
PUBLISHING AND LICENSING
FROM PUBLISHING TO LICENSING. HOW TO BUILD SUCCESSFUL BOOK-BASED BRANDS 

The panel will discuss the different ways publishers have built international licensing properties around the strategic asset of the book. How can you build a business going from a book to a tv series? How can you link these vitally important media together? 

Speakers
Susan Bolsover, Global Licensing and Consumer Products Director, Penguin RandomHouse, UK
Cristina Galimberti, Literary Agent, 123Media Ltd, UK
Federica Maggio, Producer, Enanimation, Italy
Cristina Angelucci, Editor in Chief, Licensing Magazine, Interlocutor, Italy

 

4.35 P.M. - 5.15 P.M.
PUBLISHING AND DIGITAL, PART 2
EDUCATION AND EDUTAINMENT PUBLISHING - GROWING YOUR BUSINESS THROUGH DIGITAL DELIVERY - SUBSCRIPTION PLATFORMS FOR FAMILIES AND BUILDING DIGITAL LIBRARIES IN THE CLOUD.

The panel will look at educational content for schools and young learners. How can you build up a library of educational content that can be borrowed by institutions in a clear and simple way? How can a channel for the youngest users be intuitive? What have the dramatic changes in the world of education and young learners at home meant for publishers over the last year and how does that guide business for the future?

Speakers
Neal Hoskins, WingedChariot, UK,Interlocutor
Brett Jubinville, Skyship Entertainment, Canada
Nadine Billard, Odilo Spain + USA 

 

5.20 P.M. - 6.00 P.M.
ENTERTAINMENT AND PUBLISHING
CONTENT FOR CHILDREN THROUGH BRANDING, ENTERTAINMENT AND PUBLISHING

How do entertainment companies use their brands to spread positive messages on inclusivity, diversity, sustainability through content, licensing and branding strategies? New perspectives from global leaders in the field.

Speakers
Silvia Figini, COO, Sanrio - EMEA, India and Oceania, Mr Men - Worldwide, Italy
Gabriela Arenas, Vice President of Licensing, North America, for Sesame Workshop, USA
Laura Abril, Head of ViacomCBS International Studios EMEA & Asia and SVP all Brands for South Europe and Middle East, Spain
Cristina Angelucci, Editor in Chief, Licensing Magazine, Interlocutor, Italy

 


SPECIAL CONTENTS


Besides the panels in the agenda, attendees can access to special exclusive pre-recorded contents on analytics and figures regarding the publishing and digital children's habits.
The videos will be available in the reserved area. 


The Insights People

Interview with Nick Richardson, CEO & Founder at The Insights People, UK, on their analysis of how children are changing their reading habits 

Kidz Global
Interview with Ivan Colecchia, Senior Vice President Global Development at Kidz Global, Italy, on their analysis of children’s digital and multimedia trends

The Children’s Media Conference
Where Are Kids Today and Why Publishers Need to be There? The metaverse of where kids go today for entertainment is incredibly varied. Juliet Tzabar is joined by David Kleeman to highlight these different places and unpick the shifts and outcomes of this last year that may have fixed in place some new long-term realities for publishers.

Speakers


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