Exhibiting at Bologna Licensing Trade Fair / Kids

BLTF/Kids is the licensing trade show for subsidiary rights of brands and properties for children, teens and young adults offering opportunities across publishing, licensing, gaming, and audiovisual media. 

Bringing together top international players, BLTF/KIDS showcases over 600 brands within a dynamic exhibition space at the heart of the Bologna Children’s Book Fair.
A dedicated Licensing Business Lounge ensures that international attendees have all the resources they need for successful business connections.  

Exhibiting at BLTF/K means keeping abreast of the latest developments and discovering what kids and teen brands of international appeal can help drive your business. More than 600 brands are represented each year at a trade show that also makes available a Licensing Retail Lounge and a Fashion Product Showcase - as well as an exciting program of meetings and in-depth analyses by leading sector professionals. Operating in the licensing, audio-visual, and content development side of the business, Exhibitors at the Bologna Licensing Trade Fair / Kids include:

  • Licensors
  • Licensing Agencies
  • Audio-visual producers
  • Property-owning publishers
  • Content producers for Infants, Children and Young Adults
  • Licensees
  • Promotion Agencies
  • Specialist Service Companies

operating in the following sectors – to name just a few:

  • Publishing
  • Videogames
  • Television
  • Cinema
  • Online and Streaming
  • Toys
  • Clothing
  • Food
  • Promotion & Loyalty
  • Retail

The target age group for the products on display are: 

  • pre-school
  • kids
  • teens
  • young adults

 

REGISTRATION FEE (mandatory): €499.00 (+VAT if due)
Participation to the BCBF Global Rights Exchange Licensing included

Guest firms registration fee (max. 2 in addition to the holder): €499.00 (+VAT if due) for each guest firms. Invoiced to the stand holder.
Participation to the BCBF Global Rights Exchange Licensing included


The registration fee includes the following services:

  • All Risks and Third-Party Liability insurance (compulsory);
  • Inclusion of the company in the official exhibition catalogue and guide map;
  • Registration of the company on the Global Rights Exchange platform;
  • Exhibitors ards;
  • One pass for the Exhibitors' car park.

Pre-Furnished Booths

  • TYPE A STAND (4X4m, furnished): € 4,630.00 (+VAT if due)
  • TYPE B STAND (4x8m, furnished): Display area 4x4 m + Lounge 4x4 m € 7,670.00 (+VAT if due) 

Unfurnished Area

  • The unfurnished area is entirely without furnishing. 
  • No walls marking off the area are provided. Therefore, the furnishing must be totally independent and self-supporting.
  • Maximum height permitted: 3 mt. (Changes to stand heights of more than 3 m may only be made upon written request by the exhibitor and written approval by BolognaFiere)
Types of modules:
  • FACING-AISLE MODULE 4x4 m: € 3,560.00 (+VAT if due)
  • REAR MODULE 4x4 m (only in addition to aisle-facing module): € 2,190.00 (+VAT if due)

In order to make participation in the trade fair easier, the following services are also included in the booth prices:

  • Connection to the electricity grid, including verification of normal functioning. Maximum power supplied: 3 Kw;
  • Fire-extinguisher supply according to the law;
  • Daily booth cleaning;
  • Municipal charges for advertising on billboards and axhibiting company name;
  • Standard Wi-Fi connections 802.11 b/g 2GHz for up to 5 devices. 

Were you an exhibitor/agent at the last edition? Have you received details from the Show Office, and have you registered and accessed your Reserved Area?
EXHIBITORS AREA

If you are a first time exhibitor or if you haven't received an email from the Show Office, please fill in this form. 
REGISTER

Early bird 

Applications received by 30 November 2024 will qualify for an "early bird" discount on stand fees.


BolognaBookPlus and Bologna Licensing Trade Fair Kids 

BCBF Exhibitors who take additional space in BBPlus will be entitled to a 50% discount on their BBPlus stand.

BCBF Exhibitors who take additional space in BLTF/Kids will be entitled to a 50% discount on their BLTF/Kids stand.

The Bologna Licensing Trade Fair (BLTF) is not just about the buzz of visiting exhibition booths. Companies can also to do licensing business in an exclusive, dedicated space at the heart of the BLTF/ Kids Hall.

Exhibitors registered with the Licensing Business Lounge are listed in the Exhibitors Catalogue and can avail themselves of the following services: 

  • reception secretariat;
  • meeting schedule management;
  • a range of spatial options to choose from during the trade show
  • cloakroom and bar service 

We have added a new business-area option for companies registered with the Licensing Business Lounge: a table, four chairs and panel that can be customised and equipped with product-display shelves.


EXHIBITING OPTIONS (COSTS REFERRED TO THE 2025 EDITION):

  • Table - €860.00 (+VAT if due) - This fee is valid for one company. 
  • Office - €1,160.00 (+VAT if due) - This fee is valid for one company. 

Were you an exhibitor/agent at the last edition? Have you received details from the Show Office, and have you registered and accessed your Reserved Area?
EXHIBITORS AREA

If you are a first time exhibitor or if you haven't received an email from the Show Office, please fill in this form. 
REGISTER

The TV/Film Rights Centre at BCBF offers an exclusive space for networking and building bridges between publishing and audiovisual companies, set in the heart of the Bologna Children’s Book Fair.

In 2024, the TV/Film Rights Centre facilitated over 350 matchmaking meetings, linking producers with top players in the publishing industry. Additionally, the International Kids Licensing Days conference at BCBF shined a spotlight on book-to-screen trends, offering registered producers some valuable opportunities to enhance their visibility. For the next edition, we plan to do even more than this and further enhance the perfect liaison between publishing and audiovisual companies.

All BCBF publishers, including agents registered at the Rights Centre, companies registered at the Games Business Centre and Comics Corner, and all BLTF exhibitorswill be involved in this new project. They will receive an information sheet about each gaming company registered in this business area and be invited to participate in a dedicated matchmaking service.


How to register at the TV/Film Rights Centre:

We offer Producers and Media Companies the option to book a table with 4 chairs at the total fee of €700.00 (+VAT if due)

The participation fee includes the following benefits: 

  • Set-up and dismantling 
  • Standard Wi-Fi connections 802.11 b/g 2GHz for up to 5 devices
  • Personalized digital and networking opportunities
  • Invitation to the BRAWS Ceremony and BCBF Party Dinner on Monday evening
  • Two exhibitor passes
  • Five trade visitor day passes
  • Guided tour of BLTF/Kids-Comics Corner-BCBF-BBPLUS hotspots
  • Option as speakers on panels in the frame of the International Kids Licensing Days and invitation as interviewers at the Licensing Portfolio Reviews. 
  • Organised matchmaking with publishers, TV film producers and other interested customers of BCBF-BLTF/Kids-BBPLUS

For any further information and/or to book your slot within this new BCBF business area, write to licensing@bolognafiere.it 

Within the initiatives that the Bologna Children’s Book Fair has dedicated to the world of illustration for over 60 years, and as part of a comprehensive plan aimed at fostering encounters among professionals participating in various thematic areas of the event, we are pleased to announce a new feature that combines the world of licensing with that of illustration: the first ARTS LICENSING AREA at the Bologna Children's Book Fair.
 
This is a new exhibition area, strategically located between the Licensing hall and the Publishing halls, designed to offer professional illustrators and Arts Licensing agencies the opportunity to showcase their illustrations, designs, and styles not only to the publishing world but also to companies producing consumer goods and media content, which are increasingly present at the Fair.
 
FEATURES AND BENEFITS OF THE NEW ARTS LICENSING AREA AT BCBF
 
Each company or professional will have an 8 square-meter stand—comprising a table, two chairs, three shelves, and a sign—to display their works (attached rendering).
 
The new ARTS LICENSING space will provide its exhibitors additional facilities, such as:
  • A strategic location at BCBF, frequented by licensing, media, and publishing professionals
  • Exhibitor passes
  • Inclusion in the official event catalogue
  • Access to the matchmaking service provided to exhibitors
The cost of each stand is €1,500.00 plus VAT, including the registration fee.
 
HOW TO PARTICIPATE

The space available for this new area is limited. Therefore, we invite you to write asap to licensing@bolognafiere.it to check availability and participation conditions for the new ARTS LICENSING AREA at BCBF! 

Bologna Children’s Book Fair and the Frankfurter Buchmesse, in their role of world’s leading book fairs, have decided to work together in order to address this novelty by creating a brand-new, joint Games Business Centre. A new area that will integrate the BCBF and FBM copyright business, completing their book-to-screen offerings.

The business area will welcome games professionals at both book fairs, providing a great opportunity for the publishing industry to network with the games’ world. 


EXHIBITING OPTIONS:

  • Table with 4 chairs for meetings at the trade fair from Monday to Thursday  €860.00 (+VAT if due)
  • - 20% discount is applied on the rate for a joint participation Frankfurter Buchmesse + Bologna Children’s Book Fair

The participation fee includes several facilities, which are:

 

  • A reserved table at the Games Business Centre
  • Organised matchmaking service with publishers of BCBF and BBPlus, companies exhibiting at BLTF/Kids as well as any other professionals registered at the TV/Film Rights Centre, Comics Corner, Rights Centre
  • Invitation to the BolognaRagazzi Awards Ceremony and BCBF Party and Gala Dinner
  • Two exhibitor passes
  • Five trade visitor passes
  • Guided tour of BLTF/Kids-Comics Corner-BCBF-BBPLUS hotspots
  • Option as a speaker on panels in the frame of the International Kids Licensing Days
  • Option to be one of the interviewers of the Licensing Portfolio Reviews to scout new talented illustrators and designers
  • Inclusion in the official BCBF directory
  • Reception assistance, dedicated cloakroom and free bar service

For any further information and/or to book your slot within this new BCBF business area, write to licensing@bolognafiere.it  

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