Self-Publishing in Italy

AGENDA

9.30-10.10 The state of self publishing in Italy  with Sara Speciani, Argentovivo

• Self publishing in Italy is constantly evolving, with steady growth and new opportunities for independent authors. Despite the challenge of fully mapping the phenomenon, available trends and data offer a clear snapshot of the market: what are the real numbers, the most widely used platforms, and the winning strategies for those looking to stand out?

10.10-10.50 Enhanced writing: AI as a creative assistant with Davide Giansoldati

• Artificial intelligence is a powerful tool for generating ideas, refining texts, and optimizing an author's workflow—but how can it be used without losing authenticity and style? Discover the most effective tools to enhance creativity, efficiency, and quality while maintaining your unique narrative voice.

10.50-11.00 Break

11.00-11.40 Promoting your books as a self publisher: winning social media strategies with Dieci04

• From planning to growing your community, learn how to effectively market and promote your self published books. Practical strategies, essential tools, and expert advice to gain visibility on social media and reach more readers.

11:40-12:20 Copyright and Artificial Intelligence: what changes for independent authors?  with Beatrice Cunegatti

• What rights do authors have in today's publishing landscape, and how are they impacted by artificial intelligence? An update on the latest regulations, from protections against copyright infringement to contractual implications, to help authors manage their work effectively—with or without AI.

12:20-13:00 Self publishing: platforms, strategies and community with Letizia Cherubini e Gabriele Dolzadelli

• Independent authors share their self publishing journeys: from choosing the right platform to the benefits (and limitations) of digital tools, and the value of collaborating with other authors. A direct discussion on strategies, challenges, and opportunities for those looking to publish independently without going it alone.

Afternoon workshops  (Italian language only)

14:00-15:00 The importance of networking for self published authors

• Self publishing offers great independence, but that doesn’t mean doing everything alone. Collaborating with fellow writers, joining author associations, and participating in shared initiatives can make the difference between an invisible book and a successful one. This session explores the networking opportunities available to self publishers—from skill-sharing and joint promotion strategies to professional associations that offer support and visibility. In self publishing, strength truly lies in numbers.

15:00-16:00 Self publishing and boosting sales with Amazon KDP with Andrea Pasino, Amazon KDP

• Self publishing is becoming an increasingly strategic resource for independent authors and publishers. Amazon KDP (Kindle Direct Publishing) provides powerful tools to publish and distribute both print and ebook formats, reaching a wide audience without intermediaries. This workshop will offer practical guidance on how to successfully self publish, optimizing metadata, categories, and marketing strategies to maximize sales and visibility on the platform.

16:00-17:00 Do you know what a story is? with Antonello Grassi, Bottega Finzione

• We consume stories every day, but have you ever wondered why they work and how they function? In this dedicated workshop, you'll have the chance to step inside a "classic" story that everyone knows to understand the mechanisms that drive it, support it, and make it, in fact, a classic. You’ll discover that these elements are much deeper—and perhaps even more surprising—than you ever imagined.

Bottega Finzioni, Italy’s first Narrative Foundation, is a writing school specializing in cinema, literature, TV formats, documentaries, and productions for children and young adults. Through Bottega Finzioni Produzioni Srl, it brings the best classroom-developed projects to life.
From March 31 to April 2, Bottega Finzioni will offer a Narrative First Aid Service at Pavilion 29, Stand A8.Click here for more information and to register.